{"id":2112,"date":"2026-07-06T23:09:24","date_gmt":"2026-07-06T23:09:24","guid":{"rendered":"https:\/\/sellsync.ai\/pt\/blog\/?p=2112"},"modified":"2026-07-06T23:09:25","modified_gmt":"2026-07-06T23:09:25","slug":"shein-aliexpress-avancam-magalu-casas-bahia-americanas-perdem-usuarios","status":"publish","type":"post","link":"https:\/\/sellsync.ai\/pt\/blog\/shein-aliexpress-avancam-magalu-casas-bahia-americanas-perdem-usuarios\/","title":{"rendered":"Shein e AliExpress Disparam em Usu\u00e1rios Ativos, Enquanto Magalu, Casas Bahia e Americanas Recuam"},"content":{"rendered":"<div class=\"wp-article-content\">\n<style>\n  \/* WordPress-Safe Article Styles - COMPACT SPACING *\/\n  .wp-article-content { \n    max-width: 800px; \n    margin: 0 auto; \n    padding: 24px 20px; \n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; \n    line-height: 1.6; \n    color: #e2e8f0; \n  }<\/p>\n<p>  .wp-article-content h2 { \n    color: #f1f5f9; 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\n      font-size: 16px;\n    }<\/p>\n<p>    .wp-article-content h2 { \n      font-size: 1.5rem; \n      margin: 24px 0 12px 0; \n    }<\/p>\n<p>    .wp-article-content h3 { \n      font-size: 1.25rem; \n      margin: 20px 0 10px 0; \n    }<\/p>\n<p>    .wp-article-content p { \n      margin-bottom: 14px; \n    }<\/p>\n<p>    .wp-toc-container {\n      margin: 24px -12px 16px -12px !important; \n      padding: 16px !important; \n      border-radius: 0 !important; \n      border-left: none !important; \n      border-right: none !important;\n      background: #1a2332 !important;\n      box-shadow: none !important;\n      border-top: 2px solid #3b82f6 !important;\n      border-bottom: 1px solid #334155 !important;\n    }<\/p>\n<p>    .wp-toc-container::before {\n      display: none;\n    }<\/p>\n<p>    .wp-toc-title {\n      font-size: 1.125rem !important; \n      margin-bottom: 12px !important; \n      padding-bottom: 8px !important;\n    }<\/p>\n<p>    .wp-toc-item {\n      margin-bottom: 2px !important;\n    }<\/p>\n<p>    .wp-toc-link {\n      padding: 10px 8px !important; \n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-toc-number {\n      width: 20px !important;\n      height: 20px !important; \n      margin-right: 10px !important; \n      font-size: 0.7rem !important;\n    }<\/p>\n<p>    .wp-toc-text {\n      line-height: 1.3 !important;\n    }<\/p>\n<p>    .wp-faq-section {\n      margin: 32px 0 24px 0 !important;\n    }<\/p>\n<p>    .wp-faq-title {\n      font-size: 1.5rem !important; \n      margin-bottom: 16px !important; \n      padding: 0 16px 12px 16px !important;\n    }<\/p>\n<p>    .wp-faq-underline {\n      left: 16px !important;\n      width: 50px !important;\n    }<\/p>\n<p>    .wp-faq-item {\n      margin-bottom: 16px !important; \n      padding: 16px !important;\n      border-radius: 8px !important;\n    }<\/p>\n<p>    .wp-faq-question {\n      font-size: 1.0625rem !important;\n      margin-bottom: 10px !important;\n    }<\/p>\n<p>    .wp-faq-answer {\n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-faq-answer p {\n      margin-bottom: 10px !important;\n    }\n  }\n<\/style>\n<p><script>\n(function() {\n  'use strict';<\/p>\n<p>  \/\/ SIMPLE VERSION: Only TOC smooth scroll\n  function initTocScroll() {\n    var tocLinks = document.querySelectorAll('.wp-toc-link');\n    tocLinks.forEach(function(link) {\n      link.addEventListener('click', function(e) {\n        e.preventDefault();\n        var targetId = this.getAttribute('data-scroll-target');\n        var targetElement = document.getElementById(targetId);\n        if (targetElement) {\n          var offset = window.innerWidth <= 768 ? 60 : 80;\n          var elementPosition = targetElement.getBoundingClientRect().top + window.pageYOffset;\n          window.scrollTo({\n            top: elementPosition - offset,\n            behavior: 'smooth'\n          });\n        }\n      });\n    });\n  }\n  \n  \/\/ Simple initialization\n  function initArticleFeatures() {\n    initTocScroll();\n  }\n  \n  \/\/ Initialize when DOM is ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initArticleFeatures);\n  } else {\n    initArticleFeatures();\n  }\n  \n  \/\/ Fallback for WordPress\n  if (typeof jQuery !== 'undefined') {\n    jQuery(document).ready(initArticleFeatures);\n  }\n  \n})();\n<\/script><\/p>\n<p>No segundo trimestre de 2026, o cen\u00e1rio do e-commerce brasileiro viu uma mudan\u00e7a significativa na base de usu\u00e1rios ativos mensais. Enquanto plataformas internacionais como Shein e AliExpress registraram crescimentos expressivos de 29% e 28%, respectivamente, grandes varejistas nacionais como Magalu e Casas Bahia enfrentaram quedas, segundo relat\u00f3rio do BTG Pactual com dados da Sensor Tower, conforme noticiado pelo Mercado & Consumo.<\/p>\n<div class=\"wp-toc-container\" style=\"margin: 32px 0 24px 0; padding: 20px; background: linear-gradient(135deg, #1e293b 0%, #1a2332 100%); border: 1px solid #334155; border-radius: 12px; box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.3), 0 1px 2px 0 rgba(0, 0, 0, 0.2); position: relative; overflow: hidden;\">\n<h3 class=\"wp-toc-title\" style=\"margin: 0 0 16px 0; color: #f1f5f9; font-size: 1.25rem; font-weight: 700; padding-bottom: 12px; border-bottom: 2px solid #334155; position: relative;\">Sum\u00e1rio<\/h3>\n<nav>\n<ol class=\"wp-toc-list\" style=\"list-style: none; padding: 0; margin: 0;\">\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-aconteceu-com-shein-e-aliexpress-no-2t26\" class=\"wp-toc-link\" data-scroll-target=\"o-que-aconteceu-com-shein-e-aliexpress-no-2t26\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">1<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que aconteceu com Shein e AliExpress no 2T26?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#como-as-varejistas-brasileiras-magalu-e-casas-bahia-foram-afetadas\" class=\"wp-toc-link\" data-scroll-target=\"como-as-varejistas-brasileiras-magalu-e-casas-bahia-foram-afetadas\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">2<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Como as varejistas brasileiras Magalu e Casas Bahia foram afetadas?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-essa-mudanca-significa-para-o-seu-negocio-de-marketplace\" class=\"wp-toc-link\" data-scroll-target=\"o-que-essa-mudanca-significa-para-o-seu-negocio-de-marketplace\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">3<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que essa mudan\u00e7a significa para o seu neg\u00f3cio de marketplace?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-o-vendedor-deve-fazer-agora-para-se-adaptar\" class=\"wp-toc-link\" data-scroll-target=\"o-que-o-vendedor-deve-fazer-agora-para-se-adaptar\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">4<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que o vendedor deve fazer agora para se adaptar?<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ol>\n<\/nav><\/div>\n<p>Sua opera\u00e7\u00e3o de marketplace est\u00e1 sentindo a mudan\u00e7a no comportamento dos consumidores? No segundo trimestre de 2026, Shein e AliExpress registraram um avan\u00e7o not\u00e1vel na base de usu\u00e1rios ativos mensais no Brasil, enquanto grandes players nacionais como Magalu, Casas Bahia e Americanas viram suas bases encolherem, conforme um relat\u00f3rio do BTG Pactual, com dados da Sensor Tower.<\/p>\n<h2 id=\"o-que-aconteceu-com-shein-e-aliexpress-no-2t26\">O que aconteceu com Shein e AliExpress no 2T26?<\/h2>\n<p>As plataformas internacionais Shein e AliExpress mostraram um crescimento robusto em usu\u00e1rios ativos mensais no Brasil. A Shein aumentou sua base em 29%, saltando de 87,7 milh\u00f5es no segundo trimestre de 2025 para 113,1 milh\u00f5es no mesmo per\u00edodo de 2026. Isso representa um acr\u00e9scimo de 25,4 milh\u00f5es de usu\u00e1rios em apenas um ano, segundo o Mercado & Consumo.<\/p>\n<p>O AliExpress tamb\u00e9m teve um crescimento significativo de 28%, passando de 33,2 milh\u00f5es para 42,3 milh\u00f5es de usu\u00e1rios ativos mensais no mesmo per\u00edodo. Com esse avan\u00e7o, o AliExpress conseguiu superar o Magalu em n\u00famero de usu\u00e1rios ativos, que antes detinha uma base maior no 2T25.<\/p>\n<h2 id=\"como-as-varejistas-brasileiras-magalu-e-casas-bahia-foram-afetadas\">Como as varejistas brasileiras Magalu e Casas Bahia foram afetadas?<\/h2>\n<p>Em contraste, as varejistas brasileiras acompanhadas no levantamento registraram quedas. O Magalu viu sua base de usu\u00e1rios ativos mensais diminuir em 9% na compara\u00e7\u00e3o anual, caindo de 42,9 milh\u00f5es para 38,8 milh\u00f5es, uma redu\u00e7\u00e3o de 4,1 milh\u00f5es de usu\u00e1rios.<\/p>\n<p>A Casas Bahia enfrentou uma retra\u00e7\u00e3o ainda maior, de 27%, com seus usu\u00e1rios ativos mensais passando de 19,8 milh\u00f5es no 2T25 para 14,4 milh\u00f5es no 2T26. As Americanas tamb\u00e9m perderam usu\u00e1rios ativos, contribuindo para a tend\u00eancia de queda entre as varejistas nacionais, com algumas chegando a 33% de retra\u00e7\u00e3o, segundo o Mercado & Consumo.<\/p>\n<table style=\"width:100%; border-collapse:collapse; margin:24px 0; border-radius:8px; overflow:hidden;\">\n<caption style=\"color:#cbd5e1; font-weight:600; margin-bottom:8px; text-align:left; font-size:0.9rem;\">Comparativo de Usu\u00e1rios Ativos Mensais (2T25 vs 2T26) em milh\u00f5es<\/caption>\n<thead>\n<tr>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Plataforma<\/th>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">2T25 (milh\u00f5es)<\/th>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">2T26 (milh\u00f5es)<\/th>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Varia\u00e7\u00e3o (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Shein<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">87.7<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">113.1<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">+29%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">AliExpress<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">33.2<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">42.3<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">+28%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Magalu<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">42.9<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">38.8<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">-9%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">Casas Bahia<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">19.8<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">14.4<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">-27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"o-que-essa-mudanca-significa-para-o-seu-negocio-de-marketplace\">O que essa mudan\u00e7a significa para o seu neg\u00f3cio de marketplace?<\/h2>\n<p>Essa movimenta\u00e7\u00e3o de mercado indica uma prefer\u00eancia crescente dos consumidores por plataformas internacionais, impactando diretamente a visibilidade e o volume de vendas em marketplaces nacionais. O crescimento de 29% da Shein e 28% do AliExpress mostra que h\u00e1 um grande fluxo de compradores migrando ou dividindo sua aten\u00e7\u00e3o com esses canais.<\/p>\n<p>Para voc\u00ea, vendedor, isso significa que a concorr\u00eancia por aten\u00e7\u00e3o e vendas nas plataformas brasileiras pode se intensificar, enquanto novas oportunidades surgem nos marketplaces internacionais. A queda de 9% no Magalu e 27% na Casas Bahia sugere que o tr\u00e1fego e, consequentemente, as vendas nessas plataformas podem estar mais desafiadoras.<\/p>\n<h2 id=\"o-que-o-vendedor-deve-fazer-agora-para-se-adaptar\">O que o vendedor deve fazer agora para se adaptar?<\/h2>\n<p>Diante do avan\u00e7o de 29% da Shein e 28% do AliExpress, considere expandir sua presen\u00e7a para marketplaces internacionais, se ainda n\u00e3o o fez. Avalie a viabilidade de listar seus produtos nessas plataformas para capturar parte do fluxo de 25,4 milh\u00f5es de novos usu\u00e1rios da Shein e dos 9,1 milh\u00f5es do AliExpress.<\/p>\n<p>Com a queda de 9% no Magalu e 27% na Casas Bahia, \u00e9 crucial otimizar suas estrat\u00e9gias nessas plataformas. Revise seus an\u00fancios, pre\u00e7os e condi\u00e7\u00f5es de frete para se destacar em um ambiente com menor volume de usu\u00e1rios ativos. Concentre-se em nichos e produtos com alta demanda para compensar a redu\u00e7\u00e3o na base de compradores.<\/p>\n<p>---<\/p>\n<p>Fonte: <a href=\"https:\/\/mercadoeconsumo.com.br\/06\/07\/2026\/mc-capital\/shein-e-aliexpress-avancam-enquanto-magalu-casas-bahia-e-americanas-perdem-usuarios-ativos\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #60a5fa; text-decoration: underline;\">Mercado & Consumo<\/a><\/p>\n<div class=\"wp-faq-section\" style=\"margin: 40px 0 32px 0; padding: 0;\">\n<h2 id=\"frequently-asked-questions\" class=\"wp-faq-title\" style=\"color: #f1f5f9; font-size: 1.75rem; font-weight: 800; margin-bottom: 20px; padding-bottom: 16px; border-bottom: 2px solid #334155; position: relative;\">\n        Perguntas Frequentes<br \/>\n        <span class=\"wp-faq-underline\"><\/span><br \/>\n      <\/h2>\n<div class=\"wp-faq-items\">\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Qual foi o desempenho da Shein e do AliExpress no 2T26?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>A Shein cresceu 29%, atingindo 113,1 milh\u00f5es de usu\u00e1rios ativos mensais, e o AliExpress avan\u00e7ou 28%, chegando a 42,3 milh\u00f5es de usu\u00e1rios no segundo trimestre de 2026, segundo relat\u00f3rio do BTG Pactual com dados da Sensor Tower.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Como Magalu e Casas Bahia se sa\u00edram no mesmo per\u00edodo?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>O Magalu registrou uma queda de 9% em usu\u00e1rios ativos, caindo para 38,8 milh\u00f5es, enquanto a Casas Bahia teve uma retra\u00e7\u00e3o de 27%, chegando a 14,4 milh\u00f5es de usu\u00e1rios no 2T26, conforme o mesmo relat\u00f3rio.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">O que os vendedores de marketplace devem fazer com esses dados?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Vendedores devem considerar expandir para plataformas como Shein e AliExpress, aproveitando o crescimento de usu\u00e1rios. Nas plataformas nacionais, como Magalu e Casas Bahia, \u00e9 essencial otimizar an\u00fancios e estrat\u00e9gias para se destacar em um cen\u00e1rio de menor base de usu\u00e1rios ativos.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qual foi o desempenho da Shein e do AliExpress no 2T26?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Shein cresceu 29%, atingindo 113,1 milh\u00f5es de usu\u00e1rios ativos mensais, e o AliExpress avan\u00e7ou 28%, chegando a 42,3 milh\u00f5es de usu\u00e1rios no segundo trimestre de 2026, segundo relat\u00f3rio do BTG Pactual com dados da Sensor Tower.\"}},{\"@type\":\"Question\",\"name\":\"Como Magalu e Casas Bahia se sa\u00edram no mesmo per\u00edodo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O Magalu registrou uma queda de 9% em usu\u00e1rios ativos, caindo para 38,8 milh\u00f5es, enquanto a Casas Bahia teve uma retra\u00e7\u00e3o de 27%, chegando a 14,4 milh\u00f5es de usu\u00e1rios no 2T26, conforme o mesmo relat\u00f3rio.\"}},{\"@type\":\"Question\",\"name\":\"O que os vendedores de marketplace devem fazer com esses dados?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vendedores devem considerar expandir para plataformas como Shein e AliExpress, aproveitando o crescimento de usu\u00e1rios. Nas plataformas nacionais, como Magalu e Casas Bahia, \u00e9 essencial otimizar an\u00fancios e estrat\u00e9gias para se destacar em um cen\u00e1rio de menor base de usu\u00e1rios ativos.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No segundo trimestre de 2026, o cen\u00e1rio do e-commerce brasileiro viu uma mudan\u00e7a significativa na base de usu\u00e1rios ativos mensais. Enquanto plataformas internacionais como Shein [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Vendedores, fiquem atentos: Shein e AliExpress aumentaram em 29% e 28% seus usu\u00e1rios ativos no 2T26, enquanto Magalu e Casas Bahia ca\u00edram. Saiba o impacto.","_is_news":"true","_faq_schema":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shein e AliExpress Disparam em Usu\u00e1rios Ativos, Enquanto Magalu, Casas Bahia e Americanas Recuam - SellSync<\/title>\n<meta name=\"description\" content=\"Vendedores, fiquem atentos: Shein e AliExpress aumentaram em 29% e 28% seus usu\u00e1rios ativos no 2T26, enquanto Magalu e Casas Bahia ca\u00edram. 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