{"id":2499,"date":"2026-07-18T12:19:56","date_gmt":"2026-07-18T12:19:56","guid":{"rendered":"https:\/\/sellsync.ai\/pt\/blog\/?p=2499"},"modified":"2026-07-18T12:19:56","modified_gmt":"2026-07-18T12:19:56","slug":"clientes-buscam-beneficios-alem-descontos-59-9-querem-programas","status":"publish","type":"post","link":"https:\/\/sellsync.ai\/pt\/blog\/clientes-buscam-beneficios-alem-descontos-59-9-querem-programas\/","title":{"rendered":"Clientes querem mais que descontos: 59,9% buscam programas de benef\u00edcios no e-commerce"},"content":{"rendered":"<div class=\"wp-article-content\">\n<style>\n  \/* WordPress-Safe Article Styles - COMPACT SPACING *\/\n  .wp-article-content { \n    max-width: 800px; \n    margin: 0 auto; \n    padding: 24px 20px; \n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; \n    line-height: 1.6; \n    color: #e2e8f0; \n  }<\/p>\n<p>  .wp-article-content h2 { \n    color: #f1f5f9; \n    font-size: 1.75rem; 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\n      font-size: 16px;\n    }<\/p>\n<p>    .wp-article-content h2 { \n      font-size: 1.5rem; \n      margin: 24px 0 12px 0; \n    }<\/p>\n<p>    .wp-article-content h3 { \n      font-size: 1.25rem; \n      margin: 20px 0 10px 0; \n    }<\/p>\n<p>    .wp-article-content p { \n      margin-bottom: 14px; \n    }<\/p>\n<p>    .wp-toc-container {\n      margin: 24px -12px 16px -12px !important; \n      padding: 16px !important; \n      border-radius: 0 !important; \n      border-left: none !important; \n      border-right: none !important;\n      background: #1a2332 !important;\n      box-shadow: none !important;\n      border-top: 2px solid #3b82f6 !important;\n      border-bottom: 1px solid #334155 !important;\n    }<\/p>\n<p>    .wp-toc-container::before {\n      display: none;\n    }<\/p>\n<p>    .wp-toc-title {\n      font-size: 1.125rem !important; \n      margin-bottom: 12px !important; \n      padding-bottom: 8px !important;\n    }<\/p>\n<p>    .wp-toc-item {\n      margin-bottom: 2px !important;\n    }<\/p>\n<p>    .wp-toc-link {\n      padding: 10px 8px !important; \n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-toc-number {\n      width: 20px !important;\n      height: 20px !important; \n      margin-right: 10px !important; \n      font-size: 0.7rem !important;\n    }<\/p>\n<p>    .wp-toc-text {\n      line-height: 1.3 !important;\n    }<\/p>\n<p>    .wp-faq-section {\n      margin: 32px 0 24px 0 !important;\n    }<\/p>\n<p>    .wp-faq-title {\n      font-size: 1.5rem !important; \n      margin-bottom: 16px !important; \n      padding: 0 16px 12px 16px !important;\n    }<\/p>\n<p>    .wp-faq-underline {\n      left: 16px !important;\n      width: 50px !important;\n    }<\/p>\n<p>    .wp-faq-item {\n      margin-bottom: 16px !important; \n      padding: 16px !important;\n      border-radius: 8px !important;\n    }<\/p>\n<p>    .wp-faq-question {\n      font-size: 1.0625rem !important;\n      margin-bottom: 10px !important;\n    }<\/p>\n<p>    .wp-faq-answer {\n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-faq-answer p {\n      margin-bottom: 10px !important;\n    }\n  }\n<\/style>\n<p><script>\n(function() {\n  'use strict';<\/p>\n<p>  \/\/ SIMPLE VERSION: Only TOC smooth scroll\n  function initTocScroll() {\n    var tocLinks = document.querySelectorAll('.wp-toc-link');\n    tocLinks.forEach(function(link) {\n      link.addEventListener('click', function(e) {\n        e.preventDefault();\n        var targetId = this.getAttribute('data-scroll-target');\n        var targetElement = document.getElementById(targetId);\n        if (targetElement) {\n          var offset = window.innerWidth <= 768 ? 60 : 80;\n          var elementPosition = targetElement.getBoundingClientRect().top + window.pageYOffset;\n          window.scrollTo({\n            top: elementPosition - offset,\n            behavior: 'smooth'\n          });\n        }\n      });\n    });\n  }\n  \n  \/\/ Simple initialization\n  function initArticleFeatures() {\n    initTocScroll();\n  }\n  \n  \/\/ Initialize when DOM is ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initArticleFeatures);\n  } else {\n    initArticleFeatures();\n  }\n  \n  \/\/ Fallback for WordPress\n  if (typeof jQuery !== 'undefined') {\n    jQuery(document).ready(initArticleFeatures);\n  }\n  \n})();\n<\/script><\/p>\n<p>Seus clientes est\u00e3o buscando mais do que apenas bons pre\u00e7os. Um relat\u00f3rio recente, \u201cE-Consumidor 2026\u201d, da Nuvemshop e Opinion Box, revela que 59,9% dos consumidores querem participar de programas de benef\u00edcios logo ap\u00f3s uma compra satisfat\u00f3ria. Isso significa que a fideliza\u00e7\u00e3o vai al\u00e9m dos descontos, exigindo uma nova abordagem para engajar e reter compradores no seu marketplace, conforme o E-Commerce Brasil.<\/p>\n<div class=\"wp-toc-container\" style=\"margin: 32px 0 24px 0; padding: 20px; background: linear-gradient(135deg, #1e293b 0%, #1a2332 100%); border: 1px solid #334155; border-radius: 12px; box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.3), 0 1px 2px 0 rgba(0, 0, 0, 0.2); position: relative; overflow: hidden;\">\n<h3 class=\"wp-toc-title\" style=\"margin: 0 0 16px 0; color: #f1f5f9; font-size: 1.25rem; font-weight: 700; padding-bottom: 12px; border-bottom: 2px solid #334155; position: relative;\">Sum\u00e1rio<\/h3>\n<nav>\n<ol class=\"wp-toc-list\" style=\"list-style: none; padding: 0; margin: 0;\">\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-os-clientes-buscam-alem-dos-descontos\" class=\"wp-toc-link\" data-scroll-target=\"o-que-os-clientes-buscam-alem-dos-descontos\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">1<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que os clientes buscam al\u00e9m dos descontos?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#como-a-pagina-de-confirmacao-de-compra-pode-ser-estrategica\" class=\"wp-toc-link\" data-scroll-target=\"como-a-pagina-de-confirmacao-de-compra-pode-ser-estrategica\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">2<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Como a p\u00e1gina de confirma\u00e7\u00e3o de compra pode ser estrat\u00e9gica?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-o-vendedor-de-marketplace-deve-fazer-agora\" class=\"wp-toc-link\" data-scroll-target=\"o-que-o-vendedor-de-marketplace-deve-fazer-agora\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">3<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que o vendedor de marketplace deve fazer agora?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#forum-e-commerce-brasil-2026-onde-buscar-mais-informacoes\" class=\"wp-toc-link\" data-scroll-target=\"forum-e-commerce-brasil-2026-onde-buscar-mais-informacoes\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">4<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">F\u00f3rum E-commerce Brasil 2026: Onde buscar mais informa\u00e7\u00f5es?<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ol>\n<\/nav><\/div>\n<p>Sua estrat\u00e9gia de vendas precisa ir al\u00e9m das promo\u00e7\u00f5es. Os descontos, embora importantes em datas como Dia das M\u00e3es, Dia dos Namorados e Natal, n\u00e3o s\u00e3o mais o \u00fanico fator decisivo para a atra\u00e7\u00e3o de clientes, segundo o E-Commerce Brasil.<\/p>\n<h2 id=\"o-que-os-clientes-buscam-alem-dos-descontos\">O que os clientes buscam al\u00e9m dos descontos?<\/h2>\n<p>Seus clientes est\u00e3o cada vez mais atentos a iniciativas que ofere\u00e7am benef\u00edcios concretos e agreguem valor \u00e0 sua experi\u00eancia de compra. Dados do relat\u00f3rio \u201cE-Consumidor 2026\u201d, realizado pela Nuvemshop e Opinion Box, indicam que 59,9% dos consumidores desejam participar de programas de benef\u00edcios logo ap\u00f3s finalizarem uma compra satisfat\u00f3ria. Isso mostra uma clara prefer\u00eancia por vantagens que v\u00e3o al\u00e9m do pre\u00e7o inicial, focando na constru\u00e7\u00e3o de um relacionamento duradouro.<\/p>\n<h2 id=\"como-a-pagina-de-confirmacao-de-compra-pode-ser-estrategica\">Como a p\u00e1gina de confirma\u00e7\u00e3o de compra pode ser estrat\u00e9gica?<\/h2>\n<p>A p\u00e1gina de confirma\u00e7\u00e3o de compra representa um momento de alta receptividade para o seu cliente. \u00c9 ali que ele est\u00e1 mais aberto a receber ofertas e propostas que o ajudem a economizar em futuras compras online. Eduardo Esparza, VP General Manager da Tenerity na Iberia e no Brasil, uma companhia especialista em engajamento, afirma que \"os consumidores buscam mais que simplesmente concluir a sua compra, valorizam iniciativas que os ajudem a obter mais benef\u00edcios no seu dia a dia\". Oferecer uma vantagem real neste ponto estrat\u00e9gico fortalece a percep\u00e7\u00e3o da sua marca e a fideliza\u00e7\u00e3o.<\/p>\n<h2 id=\"o-que-o-vendedor-de-marketplace-deve-fazer-agora\">O que o vendedor de marketplace deve fazer agora?<\/h2>\n<p>Com 59,9% dos clientes buscando programas de benef\u00edcios, voc\u00ea deve focar em estrat\u00e9gias p\u00f3s-compra que agreguem valor. Considere implementar ou aprimorar programas de fidelidade que ofere\u00e7am vantagens exclusivas, como cupons para a pr\u00f3xima compra, acesso antecipado a lan\u00e7amentos ou pontos que podem ser trocados por produtos. Utilize a p\u00e1gina de confirma\u00e7\u00e3o de compra para apresentar essas ofertas de forma clara e atrativa, capitalizando o momento de satisfa\u00e7\u00e3o do cliente para incentivar futuras intera\u00e7\u00f5es e fortalecer o v\u00ednculo com sua loja.<\/p>\n<h2 id=\"forum-e-commerce-brasil-2026-onde-buscar-mais-informacoes\">F\u00f3rum E-commerce Brasil 2026: Onde buscar mais informa\u00e7\u00f5es?<\/h2>\n<p>Para aprofundar seus conhecimentos sobre engajamento e programas de benef\u00edcios, a Tenerity participar\u00e1 do F\u00f3rum E-commerce Brasil 2026 como patrocinadora. O evento ocorrer\u00e1 entre os dias 28 e 30 de julho, no Distrito Anhembi, em S\u00e3o Paulo. L\u00e1, voc\u00ea poder\u00e1 encontrar detalhes sobre como tornar a experi\u00eancia de compra mais rent\u00e1vel para seu neg\u00f3cio e seus clientes, visitando o estande da Tenerity na rua N - 51.<\/p>\n<p>---<\/p>\n<p>Fonte: <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/quase-60-dos-consumidores-online-querem-participar-de-programas-de-beneficios\" target=\"_blank\" rel=\"noopener\" style=\"color: #60a5fa; text-decoration: underline;\">E-Commerce Brasil<\/a><\/p>\n<div class=\"wp-faq-section\" style=\"margin: 40px 0 32px 0; padding: 0;\">\n<h2 id=\"frequently-asked-questions\" class=\"wp-faq-title\" style=\"color: #f1f5f9; font-size: 1.75rem; font-weight: 800; margin-bottom: 20px; padding-bottom: 16px; border-bottom: 2px solid #334155; position: relative;\">\n        Perguntas Frequentes<br \/>\n        <span class=\"wp-faq-underline\"><\/span><br \/>\n      <\/h2>\n<div class=\"wp-faq-items\">\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Por que os programas de benef\u00edcios s\u00e3o importantes para vendedores de marketplace?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Programas de benef\u00edcios s\u00e3o cruciais porque 59,9% dos clientes os desejam ap\u00f3s uma compra, segundo Nuvemshop e Opinion Box. Eles ajudam a fidelizar, aumentar o valor do relacionamento e incentivar compras futuras, indo al\u00e9m dos descontos para agregar valor \u00e0 experi\u00eancia do consumidor.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Qual o momento ideal para oferecer benef\u00edcios aos clientes?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>A p\u00e1gina de confirma\u00e7\u00e3o de compra \u00e9 um momento estrat\u00e9gico. Nesse ponto, o cliente est\u00e1 satisfeito e mais receptivo a novas ofertas e propostas que o ajudem a economizar em compras futuras. Aproveitar essa oportunidade fortalece a percep\u00e7\u00e3o da sua marca e a fideliza\u00e7\u00e3o.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Como posso implementar um programa de benef\u00edcios na minha loja de marketplace?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Voc\u00ea pode come\u00e7ar oferecendo cupons de desconto para a pr\u00f3xima compra, pontos de fidelidade resgat\u00e1veis, ou acesso antecipado a produtos. O importante \u00e9 que o benef\u00edcio seja real e relevante para o cliente, incentivando-o a retornar e comprar novamente em sua loja.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Por que os programas de benef\u00edcios s\u00e3o importantes para vendedores de marketplace?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Programas de benef\u00edcios s\u00e3o cruciais porque 59,9% dos clientes os desejam ap\u00f3s uma compra, segundo Nuvemshop e Opinion Box. 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