{"id":2825,"date":"2026-07-30T15:25:34","date_gmt":"2026-07-30T15:25:34","guid":{"rendered":"https:\/\/sellsync.ai\/pt\/blog\/?p=2825"},"modified":"2026-07-30T15:25:35","modified_gmt":"2026-07-30T15:25:35","slug":"friccao-apps-m-commerce-kobe-vendedores","status":"publish","type":"post","link":"https:\/\/sellsync.ai\/pt\/blog\/friccao-apps-m-commerce-kobe-vendedores\/","title":{"rendered":"59% dos Consumidores Abandonam Apps de Compra por Fric\u00e7\u00e3o, Alerta Kobe"},"content":{"rendered":"<div class=\"wp-article-content\">\n<style>\n  \/* WordPress-Safe Article Styles - COMPACT SPACING *\/\n  .wp-article-content { \n    max-width: 800px; \n    margin: 0 auto; \n    padding: 24px 20px; \n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; \n    line-height: 1.6; \n    color: #e2e8f0; \n  }<\/p>\n<p>  .wp-article-content h2 { \n    color: #f1f5f9; \n    font-size: 1.75rem; \n    font-weight: 700; \n    margin: 32px 0 16px 0; \n    padding-bottom: 10px; 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\n      font-size: 16px;\n    }<\/p>\n<p>    .wp-article-content h2 { \n      font-size: 1.5rem; \n      margin: 24px 0 12px 0; \n    }<\/p>\n<p>    .wp-article-content h3 { \n      font-size: 1.25rem; \n      margin: 20px 0 10px 0; \n    }<\/p>\n<p>    .wp-article-content p { \n      margin-bottom: 14px; \n    }<\/p>\n<p>    .wp-toc-container {\n      margin: 24px -12px 16px -12px !important; \n      padding: 16px !important; \n      border-radius: 0 !important; \n      border-left: none !important; \n      border-right: none !important;\n      background: #1a2332 !important;\n      box-shadow: none !important;\n      border-top: 2px solid #3b82f6 !important;\n      border-bottom: 1px solid #334155 !important;\n    }<\/p>\n<p>    .wp-toc-container::before {\n      display: none;\n    }<\/p>\n<p>    .wp-toc-title {\n      font-size: 1.125rem !important; \n      margin-bottom: 12px !important; \n      padding-bottom: 8px !important;\n    }<\/p>\n<p>    .wp-toc-item {\n      margin-bottom: 2px !important;\n    }<\/p>\n<p>    .wp-toc-link {\n      padding: 10px 8px !important; \n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-toc-number {\n      width: 20px !important;\n      height: 20px !important; \n      margin-right: 10px !important; \n      font-size: 0.7rem !important;\n    }<\/p>\n<p>    .wp-toc-text {\n      line-height: 1.3 !important;\n    }<\/p>\n<p>    .wp-faq-section {\n      margin: 32px 0 24px 0 !important;\n    }<\/p>\n<p>    .wp-faq-title {\n      font-size: 1.5rem !important; \n      margin-bottom: 16px !important; \n      padding: 0 16px 12px 16px !important;\n    }<\/p>\n<p>    .wp-faq-underline {\n      left: 16px !important;\n      width: 50px !important;\n    }<\/p>\n<p>    .wp-faq-item {\n      margin-bottom: 16px !important; \n      padding: 16px !important;\n      border-radius: 8px !important;\n    }<\/p>\n<p>    .wp-faq-question {\n      font-size: 1.0625rem !important;\n      margin-bottom: 10px !important;\n    }<\/p>\n<p>    .wp-faq-answer {\n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-faq-answer p {\n      margin-bottom: 10px !important;\n    }\n  }\n<\/style>\n<p><script>\n(function() {\n  'use strict';<\/p>\n<p>  \/\/ SIMPLE VERSION: Only TOC smooth scroll\n  function initTocScroll() {\n    var tocLinks = document.querySelectorAll('.wp-toc-link');\n    tocLinks.forEach(function(link) {\n      link.addEventListener('click', function(e) {\n        e.preventDefault();\n        var targetId = this.getAttribute('data-scroll-target');\n        var targetElement = document.getElementById(targetId);\n        if (targetElement) {\n          var offset = window.innerWidth <= 768 ? 60 : 80;\n          var elementPosition = targetElement.getBoundingClientRect().top + window.pageYOffset;\n          window.scrollTo({\n            top: elementPosition - offset,\n            behavior: 'smooth'\n          });\n        }\n      });\n    });\n  }\n  \n  \/\/ Simple initialization\n  function initArticleFeatures() {\n    initTocScroll();\n  }\n  \n  \/\/ Initialize when DOM is ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initArticleFeatures);\n  } else {\n    initArticleFeatures();\n  }\n  \n  \/\/ Fallback for WordPress\n  if (typeof jQuery !== 'undefined') {\n    jQuery(document).ready(initArticleFeatures);\n  }\n  \n})();\n<\/script><\/p>\n<p>Sua loja pode estar perdendo vendas significativas em aplicativos de compra. Uma pesquisa da Kobe, empresa de mobile commerce, divulgada pelo Mobile Time, revela que 59% dos consumidores brasileiros abandonam apps de m-commerce devido a interfaces confusas ou problemas no primeiro acesso. Esse dado acende um alerta para vendedores de marketplace que buscam expandir sua presen\u00e7a mobile, mostrando que a atra\u00e7\u00e3o inicial por promo\u00e7\u00f5es e frete gr\u00e1tis n\u00e3o garante a reten\u00e7\u00e3o do cliente.<\/p>\n<div class=\"wp-toc-container\" style=\"margin: 32px 0 24px 0; padding: 20px; background: linear-gradient(135deg, #1e293b 0%, #1a2332 100%); border: 1px solid #334155; border-radius: 12px; box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.3), 0 1px 2px 0 rgba(0, 0, 0, 0.2); position: relative; overflow: hidden;\">\n<h3 class=\"wp-toc-title\" style=\"margin: 0 0 16px 0; color: #f1f5f9; font-size: 1.25rem; font-weight: 700; padding-bottom: 12px; border-bottom: 2px solid #334155; position: relative;\">Sum\u00e1rio<\/h3>\n<nav>\n<ol class=\"wp-toc-list\" style=\"list-style: none; padding: 0; margin: 0;\">\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#por-que-seus-clientes-abandonam-apps-de-compra\" class=\"wp-toc-link\" data-scroll-target=\"por-que-seus-clientes-abandonam-apps-de-compra\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">1<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Por que seus clientes abandonam apps de compra?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-motiva-o-download-de-um-app-e-como-reter-o-cliente\" class=\"wp-toc-link\" data-scroll-target=\"o-que-motiva-o-download-de-um-app-e-como-reter-o-cliente\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">2<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que motiva o download de um app e como reter o cliente?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#como-as-metricas-de-sucesso-variam-por-tipo-de-produto\" class=\"wp-toc-link\" data-scroll-target=\"como-as-metricas-de-sucesso-variam-por-tipo-de-produto\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">3<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Como as m\u00e9tricas de sucesso variam por tipo de produto?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#qual-o-impacto-das-notificacoes-no-engajamento-do-cliente\" class=\"wp-toc-link\" data-scroll-target=\"qual-o-impacto-das-notificacoes-no-engajamento-do-cliente\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">4<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Qual o impacto das notifica\u00e7\u00f5es no engajamento do cliente?<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ol>\n<\/nav><\/div>\n<p>Sua opera\u00e7\u00e3o em m-commerce pode estar sofrendo com a alta taxa de abandono de aplicativos. A pesquisa da Kobe aponta que 59% dos usu\u00e1rios desistem de apps de compra por encontrarem interfaces confusas ou fric\u00e7\u00f5es no primeiro acesso, segundo o Mobile Time. Isso significa que, mesmo que voc\u00ea invista em atrair downloads, quase 6 em cada 10 clientes podem n\u00e3o completar a jornada de compra se a experi\u00eancia inicial for ruim. Para evitar essa perda, revise a usabilidade do seu app ou da sua loja dentro de marketplaces que oferecem apps, garantindo um processo de cadastro e navega\u00e7\u00e3o intuitivo e sem barreiras.<\/p>\n<h2 id=\"por-que-seus-clientes-abandonam-apps-de-compra\">Por que seus clientes abandonam apps de compra?<\/h2>\n<p>Seus clientes podem estar desistindo do seu aplicativo de vendas antes mesmo de come\u00e7ar a comprar. A pesquisa da Kobe, baseada em 8,9 milh\u00f5es de jornadas de usu\u00e1rios, mostra que 59% dos respondentes afirmam ter abandonado apps por causa de interfaces confusas ou fric\u00e7\u00f5es no primeiro acesso. Este dado \u00e9 crucial, pois indica que a primeira impress\u00e3o e a facilidade de uso s\u00e3o determinantes para a continuidade do cliente. Para reverter isso, foque em otimizar o onboarding (primeiro contato com o app) e simplificar a navega\u00e7\u00e3o, removendo etapas desnecess\u00e1rias que possam gerar atrito e frustra\u00e7\u00e3o.<\/p>\n<h2 id=\"o-que-motiva-o-download-de-um-app-e-como-reter-o-cliente\">O que motiva o download de um app e como reter o cliente?<\/h2>\n<p>Seus clientes s\u00e3o atra\u00eddos por benef\u00edcios claros para baixar um aplicativo, mas a reten\u00e7\u00e3o exige mais. Mais de 75% dos consumidores baixam apps por promo\u00e7\u00f5es ou descontos, e 35% o fazem pelo frete gr\u00e1tis, conforme a Kobe. No entanto, a desinstala\u00e7\u00e3o \u00e9 comum: quase metade dos entrevistados remove apps algumas vezes, e 24% o fazem frequentemente. A Kobe explica que, em alguns casos de compras de alto valor, a remo\u00e7\u00e3o pode indicar um ciclo de compra bem-sucedido. Para voc\u00ea, vendedor, isso significa que \u00e9 vital n\u00e3o s\u00f3 oferecer incentivos para o download, mas tamb\u00e9m entender o ciclo de vida do seu produto. Se a compra \u00e9 pontual, garanta que a experi\u00eancia seja t\u00e3o positiva que o cliente retorne para futuras necessidades, mesmo que desinstale o app temporariamente. Para produtos de compra recorrente, o foco deve ser na fideliza\u00e7\u00e3o e na experi\u00eancia cont\u00ednua.<\/p>\n<table style=\"width:100%; border-collapse:collapse; margin:24px 0; border-radius:8px; overflow:hidden;\">\n<caption style=\"color:#cbd5e1; font-weight:600; margin-bottom:8px; text-align:left; font-size:0.9rem;\">Principais Motiva\u00e7\u00f5es para o Download de Aplicativos de Compra no Brasil<\/caption>\n<thead>\n<tr>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Motiva\u00e7\u00e3o<\/th>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Percentual de Consumidores<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Promo\u00e7\u00f5es ou Descontos<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Mais de 75%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">Frete Gr\u00e1tis<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">35%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Urg\u00eancia da Aquisi\u00e7\u00e3o<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">13%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">Compra Recorrente<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"como-as-metricas-de-sucesso-variam-por-tipo-de-produto\">Como as m\u00e9tricas de sucesso variam por tipo de produto?<\/h2>\n<p>As m\u00e9tricas de sucesso para seu neg\u00f3cio no m-commerce n\u00e3o s\u00e3o universais e dependem do seu nicho. Em setores como supermercados e farm\u00e1cias, que exigem compras recorrentes, a concretiza\u00e7\u00e3o das compras varia entre 4% e 6%, percentuais considerados altos pela pesquisa da Kobe. J\u00e1 em moda e eletr\u00f4nicos, o usu\u00e1rio tende a pesquisar mais, passando de 180 a 330 segundos em apps, com reten\u00e7\u00e3o de 20%, mas convers\u00e3o de apenas 2%. Curiosamente, apps com menos de 200 mil usu\u00e1rios ativos t\u00eam uma taxa de convers\u00e3o de 20%, atribu\u00edda \u00e0 confian\u00e7a. Para voc\u00ea, isso significa que: se vende produtos de compra r\u00e1pida, otimize o checkout e a recorr\u00eancia; se vende moda ou eletr\u00f4nicos, invista em conte\u00fado rico e ferramentas de compara\u00e7\u00e3o, pois o cliente passa mais tempo pesquisando. Al\u00e9m disso, se voc\u00ea tem um app pr\u00f3prio com uma base menor, capitalize na rela\u00e7\u00e3o de confian\u00e7a para impulsionar a convers\u00e3o.<\/p>\n<h2 id=\"qual-o-impacto-das-notificacoes-no-engajamento-do-cliente\">Qual o impacto das notifica\u00e7\u00f5es no engajamento do cliente?<\/h2>\n<p>Suas notifica\u00e7\u00f5es podem estar irritando seus clientes ou impulsionando vendas, dependendo da relev\u00e2ncia. A pesquisa da Kobe revela que 77% dos consumidores se irritam com o excesso de notifica\u00e7\u00f5es irrelevantes ou gen\u00e9ricas, levando metade deles a bloquear os alertas, \u00edndice que salta para quase 70% entre jovens de 18 a 24 anos. Por outro lado, 72% gostam de receber avisos referentes \u00e0 jornada da compra. Para voc\u00ea, vendedor, a li\u00e7\u00e3o \u00e9 clara: personalize suas notifica\u00e7\u00f5es. Envie alertas sobre status de pedidos, promo\u00e7\u00f5es relevantes para o hist\u00f3rico do cliente ou itens no carrinho abandonado. Evite mensagens gen\u00e9ricas que n\u00e3o agregam valor, pois elas podem levar ao bloqueio e \u00e0 perda de um canal de comunica\u00e7\u00e3o vital com seu cliente.<\/p>\n<p>---<\/p>\n<p>Fonte: <a href=\"https:\/\/www.mobiletime.com.br\/terra-externa\/27\/07\/2026\/consumidores-baixam-apps\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #60a5fa; text-decoration: underline;\">rss_mobiletime<\/a><\/p>\n<div class=\"wp-faq-section\" style=\"margin: 40px 0 32px 0; padding: 0;\">\n<h2 id=\"frequently-asked-questions\" class=\"wp-faq-title\" style=\"color: #f1f5f9; font-size: 1.75rem; font-weight: 800; margin-bottom: 20px; padding-bottom: 16px; border-bottom: 2px solid #334155; position: relative;\">\n        Perguntas Frequentes<br \/>\n        <span class=\"wp-faq-underline\"><\/span><br \/>\n      <\/h2>\n<div class=\"wp-faq-items\">\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Por que os consumidores abandonam apps de m-commerce?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Segundo a pesquisa da Kobe, 59% dos consumidores brasileiros desistem de apps de compra devido a interfaces confusas ou fric\u00e7\u00f5es no primeiro acesso. Isso destaca a import\u00e2ncia de uma experi\u00eancia de usu\u00e1rio fluida e intuitiva desde o download at\u00e9 a finaliza\u00e7\u00e3o da compra.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Quais s\u00e3o os principais motivos para um cliente baixar um app de compras?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Os principais motivadores para o download de apps s\u00e3o promo\u00e7\u00f5es ou descontos (mais de 75% dos consumidores) e frete gr\u00e1tis (35%). A urg\u00eancia da aquisi\u00e7\u00e3o (13%) e a compra recorrente (12%) tamb\u00e9m s\u00e3o fatores relevantes, conforme a pesquisa da Kobe.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Como as notifica\u00e7\u00f5es afetam o engajamento do cliente em apps?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Notifica\u00e7\u00f5es irrelevantes ou gen\u00e9ricas irritam 77% dos consumidores, levando metade deles a bloquear os alertas. No entanto, 72% gostam de receber avisos referentes \u00e0 jornada da compra. Vendedores devem personalizar as notifica\u00e7\u00f5es para manter o engajamento.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">A desinstala\u00e7\u00e3o de um app \u00e9 sempre um sinal negativo para o vendedor?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Nem sempre. A Kobe explica que, para compras de valor mais alto, a desinstala\u00e7\u00e3o pode indicar o encerramento natural de um ciclo de compra bem-sucedido. O app cumpriu seu papel, e o cliente pode retornar para futuras necessidades, mesmo sem o app instalado.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Por que os consumidores abandonam apps de m-commerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Segundo a pesquisa da Kobe, 59% dos consumidores brasileiros desistem de apps de compra devido a interfaces confusas ou fric\u00e7\u00f5es no primeiro acesso. 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Uma pesquisa da Kobe, empresa de mobile commerce, divulgada pelo Mobile Time, revela que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Pesquisa da Kobe revela que 59% dos consumidores brasileiros desistem de apps de m-commerce por problemas de interface ou primeiro acesso. Veja o impacto","_is_news":"true","_faq_schema":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-2825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>59% dos Consumidores Abandonam Apps de Compra por Fric\u00e7\u00e3o, Alerta Kobe - SellSync<\/title>\n<meta name=\"description\" content=\"Pesquisa da Kobe revela que 59% dos consumidores brasileiros desistem de apps de m-commerce por problemas de interface ou primeiro acesso. 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