{"id":3629,"date":"2026-08-27T22:56:59","date_gmt":"2026-08-27T22:56:59","guid":{"rendered":"https:\/\/sellsync.ai\/pt\/blog\/?p=3629"},"modified":"2026-08-27T22:57:00","modified_gmt":"2026-08-27T22:57:00","slug":"nova-lei-venda-remedios-marketplace-supermercado","status":"publish","type":"post","link":"https:\/\/sellsync.ai\/pt\/blog\/nova-lei-venda-remedios-marketplace-supermercado\/","title":{"rendered":"Nova Lei Permite Venda de Rem\u00e9dios em Marketplaces e Supermercados"},"content":{"rendered":"<div class=\"wp-article-content\">\n<style>\n  \/* WordPress-Safe Article Styles - COMPACT SPACING *\/\n  .wp-article-content { \n    max-width: 800px; \n    margin: 0 auto; \n    padding: 24px 20px; \n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; \n    line-height: 1.6; \n    color: #e2e8f0; \n  }<\/p>\n<p>  .wp-article-content h2 { \n    color: #f1f5f9; \n    font-size: 1.75rem; \n    font-weight: 700; \n    margin: 32px 0 16px 0; \n    padding-bottom: 10px; \n    border-bottom: 2px solid #334155; \n    line-height: 1.3;\n  }<\/p>\n<p>  .wp-article-content h3 { \n    color: #f1f5f9; \n    font-size: 1.375rem; \n    font-weight: 600; \n    margin: 24px 0 12px 0; \n    line-height: 1.4;\n  }<\/p>\n<p>  .wp-article-content p { \n    margin-bottom: 16px; \n    color: #cbd5e1;\n  }<\/p>\n<p>  .wp-article-content a {\n    transition: all 0.2s ease;\n  }<\/p>\n<p>  .wp-article-content a:hover {\n    opacity: 0.8;\n  }<\/p>\n<p>  \/* Table of Contents Styles - COMPACT *\/\n  .wp-toc-container {\n    position: relative;\n  }<\/p>\n<p>  .wp-toc-container::before {\n    content: '';\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    height: 3px;\n    background: linear-gradient(90deg, #3b82f6 0%, #2563eb 50%, #3b82f6 100%);\n    border-radius: 12px 12px 0 0;\n  }<\/p>\n<p>  .wp-toc-link:hover { \n    background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%) !important;\n    border-color: #3b82f6 !important;\n    transform: translateX(4px);\n  }<\/p>\n<p>  .wp-toc-link:hover .wp-toc-number {\n    transform: scale(1.1);\n  }<\/p>\n<p>  \/* COMPACT FAQ Styles *\/\n  .wp-faq-title {\n    position: relative;\n  }<\/p>\n<p>  .wp-faq-underline {\n    position: absolute;\n    bottom: -2px;\n    left: 0;\n    width: 60px;\n    height: 3px;\n    background: linear-gradient(90deg, #3b82f6 0%, #2563eb 100%);\n    border-radius: 2px;\n  }<\/p>\n<p>  .wp-faq-item {\n    transition: all 0.3s ease;\n  }<\/p>\n<p>  .wp-faq-item:hover {\n    box-shadow: 0 4px 8px -2px rgba(0, 0, 0, 0.3), 0 2px 4px -1px rgba(0, 0, 0, 0.2);\n    transform: translateY(-1px);\n  }<\/p>\n<p>  .wp-faq-question {\n    margin: 0 0 12px 0 !important;\n    padding: 0 !important;\n    border: none !important;\n    background: none !important;\n  }<\/p>\n<p>  .wp-faq-answer p {\n    margin-bottom: 12px;\n  }<\/p>\n<p>  .wp-faq-answer p:last-child {\n    margin-bottom: 0;\n  }<\/p>\n<p>  \/* Mobile Responsive - COMPACT *\/\n  @media (max-width: 768px) {\n    .wp-article-content { \n      padding: 16px 12px; \n      font-size: 16px;\n    }<\/p>\n<p>    .wp-article-content h2 { \n      font-size: 1.5rem; \n      margin: 24px 0 12px 0; \n    }<\/p>\n<p>    .wp-article-content h3 { \n      font-size: 1.25rem; \n      margin: 20px 0 10px 0; \n    }<\/p>\n<p>    .wp-article-content p { \n      margin-bottom: 14px; \n    }<\/p>\n<p>    .wp-toc-container {\n      margin: 24px -12px 16px -12px !important; \n      padding: 16px !important; \n      border-radius: 0 !important; \n      border-left: none !important; \n      border-right: none !important;\n      background: #1a2332 !important;\n      box-shadow: none !important;\n      border-top: 2px solid #3b82f6 !important;\n      border-bottom: 1px solid #334155 !important;\n    }<\/p>\n<p>    .wp-toc-container::before {\n      display: none;\n    }<\/p>\n<p>    .wp-toc-title {\n      font-size: 1.125rem !important; \n      margin-bottom: 12px !important; \n      padding-bottom: 8px !important;\n    }<\/p>\n<p>    .wp-toc-item {\n      margin-bottom: 2px !important;\n    }<\/p>\n<p>    .wp-toc-link {\n      padding: 10px 8px !important; \n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-toc-number {\n      width: 20px !important;\n      height: 20px !important; \n      margin-right: 10px !important; \n      font-size: 0.7rem !important;\n    }<\/p>\n<p>    .wp-toc-text {\n      line-height: 1.3 !important;\n    }<\/p>\n<p>    .wp-faq-section {\n      margin: 32px 0 24px 0 !important;\n    }<\/p>\n<p>    .wp-faq-title {\n      font-size: 1.5rem !important; \n      margin-bottom: 16px !important; \n      padding: 0 16px 12px 16px !important;\n    }<\/p>\n<p>    .wp-faq-underline {\n      left: 16px !important;\n      width: 50px !important;\n    }<\/p>\n<p>    .wp-faq-item {\n      margin-bottom: 16px !important; \n      padding: 16px !important;\n      border-radius: 8px !important;\n    }<\/p>\n<p>    .wp-faq-question {\n      font-size: 1.0625rem !important;\n      margin-bottom: 10px !important;\n    }<\/p>\n<p>    .wp-faq-answer {\n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-faq-answer p {\n      margin-bottom: 10px !important;\n    }\n  }\n<\/style>\n<p><script>\n(function() {\n  'use strict';<\/p>\n<p>  \/\/ SIMPLE VERSION: Only TOC smooth scroll\n  function initTocScroll() {\n    var tocLinks = document.querySelectorAll('.wp-toc-link');\n    tocLinks.forEach(function(link) {\n      link.addEventListener('click', function(e) {\n        e.preventDefault();\n        var targetId = this.getAttribute('data-scroll-target');\n        var targetElement = document.getElementById(targetId);\n        if (targetElement) {\n          var offset = window.innerWidth <= 768 ? 60 : 80;\n          var elementPosition = targetElement.getBoundingClientRect().top + window.pageYOffset;\n          window.scrollTo({\n            top: elementPosition - offset,\n            behavior: 'smooth'\n          });\n        }\n      });\n    });\n  }\n  \n  \/\/ Simple initialization\n  function initArticleFeatures() {\n    initTocScroll();\n  }\n  \n  \/\/ Initialize when DOM is ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initArticleFeatures);\n  } else {\n    initArticleFeatures();\n  }\n  \n  \/\/ Fallback for WordPress\n  if (typeof jQuery !== 'undefined') {\n    jQuery(document).ready(initArticleFeatures);\n  }\n  \n})();\n<\/script><\/p>\n<p>A Ag\u00eancia Nacional de Vigil\u00e2ncia Sanit\u00e1ria (Anvisa) revogou proibi\u00e7\u00f5es que impediam plataformas digitais como iFood, Rappi, Shopee e Mercado Livre de anunciar e comercializar rem\u00e9dios. Baseada na Lei n\u00ba 15.357\/2026, a medida permite que farm\u00e1cias licenciadas contratem esses canais para entrega, mas a aplica\u00e7\u00e3o total ainda depende de novas normas da ag\u00eancia, conforme o colegiado da Anvisa em 19 de agosto, segundo o Estado de Minas.<\/p>\n<div class=\"wp-toc-container\" style=\"margin: 32px 0 24px 0; padding: 20px; background: linear-gradient(135deg, #1e293b 0%, #1a2332 100%); border: 1px solid #334155; border-radius: 12px; box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.3), 0 1px 2px 0 rgba(0, 0, 0, 0.2); position: relative; overflow: hidden;\">\n<h3 class=\"wp-toc-title\" style=\"margin: 0 0 16px 0; color: #f1f5f9; font-size: 1.25rem; font-weight: 700; padding-bottom: 12px; border-bottom: 2px solid #334155; position: relative;\">Sum\u00e1rio<\/h3>\n<nav>\n<ol class=\"wp-toc-list\" style=\"list-style: none; padding: 0; margin: 0;\">\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-a-anvisa-e-a-nova-lei-mudaram\" class=\"wp-toc-link\" data-scroll-target=\"o-que-a-anvisa-e-a-nova-lei-mudaram\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">1<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que a Anvisa e a nova lei mudaram?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#como-a-lei-no-153572026-afeta-os-vendedores-de-marketplace\" class=\"wp-toc-link\" data-scroll-target=\"como-a-lei-no-153572026-afeta-os-vendedores-de-marketplace\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">2<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Como a Lei n\u00ba 15.357\/2026 afeta os vendedores de marketplace?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-muda-para-as-farmacias-de-manipulacao\" class=\"wp-toc-link\" data-scroll-target=\"o-que-muda-para-as-farmacias-de-manipulacao\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">3<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que muda para as farm\u00e1cias de manipula\u00e7\u00e3o?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-o-vendedor-deve-fazer-agora\" class=\"wp-toc-link\" data-scroll-target=\"o-que-o-vendedor-deve-fazer-agora\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">4<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que o vendedor deve fazer agora?<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ol>\n<\/nav><\/div>\n<p>Sua opera\u00e7\u00e3o de venda de produtos em marketplaces pode ganhar uma nova categoria de produtos com a recente mudan\u00e7a na legisla\u00e7\u00e3o brasileira. A Ag\u00eancia Nacional de Vigil\u00e2ncia Sanit\u00e1ria (Anvisa) revogou as proibi\u00e7\u00f5es que impediam plataformas digitais, como iFood, Rappi, Shopee e Mercado Livre, de anunciar e comercializar medicamentos, conforme noticiado pelo Estado de Minas em 25 de agosto de 2026.<\/p>\n<h2 id=\"o-que-a-anvisa-e-a-nova-lei-mudaram\">O que a Anvisa e a nova lei mudaram?<\/h2>\n<p>A Anvisa revogou as restri\u00e7\u00f5es que impediam marketplaces de atuarem na venda de medicamentos, com base na Lei n\u00ba 15.357\/2026. Essa legisla\u00e7\u00e3o permite que farm\u00e1cias licenciadas contratem canais digitais para a log\u00edstica e entrega de rem\u00e9dios, alterando o que a RDC n\u00ba 44\/2009 determinava, que concentrava a responsabilidade na farm\u00e1cia f\u00edsica. A lei tamb\u00e9m autoriza a venda de medicamentos em supermercados, desde que haja farm\u00e1cias e drogarias instaladas nesses locais.<\/p>\n<p>Antes dessa mudan\u00e7a, por quase duas d\u00e9cadas, o com\u00e9rcio eletr\u00f4nico de medicamentos era visto apenas como uma extens\u00e3o da farm\u00e1cia f\u00edsica, com a responsabilidade totalmente concentrada no estabelecimento licenciado. A participa\u00e7\u00e3o de terceiros era vista com desconfian\u00e7a, e a RDC n\u00ba 67\/2007 impunha restri\u00e7\u00f5es severas \u00e0 publicidade de produtos manipulados.<\/p>\n<h2 id=\"como-a-lei-no-153572026-afeta-os-vendedores-de-marketplace\">Como a Lei n\u00ba 15.357\/2026 afeta os vendedores de marketplace?<\/h2>\n<p>A Lei n\u00ba 15.357\/2026 n\u00e3o transforma marketplaces em farm\u00e1cias nem libera a venda irrestrita de medicamentos, mas rompe a proibi\u00e7\u00e3o absoluta da participa\u00e7\u00e3o dessas plataformas na cadeia de comercializa\u00e7\u00e3o. Isso significa que, se voc\u00ea opera um marketplace ou vende produtos em um, h\u00e1 uma nova oportunidade de expandir o portf\u00f3lio para farm\u00e1cias licenciadas que desejam usar esses canais para log\u00edstica e entrega.<\/p>\n<p>No entanto, essa amplia\u00e7\u00e3o de oportunidades vem acompanhada de uma amplia\u00e7\u00e3o de responsabilidades. As plataformas precisar\u00e3o definir deveres claros de identifica\u00e7\u00e3o e verifica\u00e7\u00e3o dos estabelecimentos vendedores, criar mecanismos para impedir a oferta de produtos irregulares e estabelecer procedimentos para a retirada r\u00e1pida de an\u00fancios. Al\u00e9m disso, haver\u00e1 exig\u00eancias sobre as condi\u00e7\u00f5es de transporte, preserva\u00e7\u00e3o da cadeia t\u00e9rmica (controle de temperatura), rastreabilidade dos produtos e canais de comunica\u00e7\u00e3o eficazes com autoridades e consumidores.<\/p>\n<h2 id=\"o-que-muda-para-as-farmacias-de-manipulacao\">O que muda para as farm\u00e1cias de manipula\u00e7\u00e3o?<\/h2>\n<p>Para as farm\u00e1cias de manipula\u00e7\u00e3o, a nova lei abre uma discuss\u00e3o importante. O \u00a7 6\u00ba da Lei n\u00ba 15.357\/2026 se refere a \u201cfarm\u00e1cias e drogarias\u201d licenciadas e registradas, sem exclu\u00ed-las da presen\u00e7a nos meios digitais. Isso sugere que elas poder\u00e3o usar plataformas para receber e analisar prescri\u00e7\u00f5es eletr\u00f4nicas, elaborar or\u00e7amentos, obter a concord\u00e2ncia do paciente, manipular ap\u00f3s a demanda individualizada ou contratar um marketplace para realizar a entrega.<\/p>\n<p>Historicamente, o regime para farm\u00e1cias de manipula\u00e7\u00e3o era mais restritivo, com a RDC n\u00ba 67\/2007 proibindo a exposi\u00e7\u00e3o de produtos manipulados para propaganda. Essa veda\u00e7\u00e3o foi interpretada de forma ampla, limitando at\u00e9 mesmo a apresenta\u00e7\u00e3o de formula\u00e7\u00f5es de baixo risco. A nova lei pode ser uma oportunidade para revisar essa diferen\u00e7a de tratamento, embora a Anvisa possa impor cautelas adicionais espec\u00edficas para a manipula\u00e7\u00e3o.<\/p>\n<h2 id=\"o-que-o-vendedor-deve-fazer-agora\">O que o vendedor deve fazer agora?<\/h2>\n<p>Com a revoga\u00e7\u00e3o das proibi\u00e7\u00f5es pela Anvisa e a Lei n\u00ba 15.357\/2026, \u00e9 crucial que voc\u00ea, como vendedor ou operador de marketplace, esteja atento \u00e0s pr\u00f3ximas regulamenta\u00e7\u00f5es. A aplica\u00e7\u00e3o integral da lei ainda depende de novas normas espec\u00edficas a serem elaboradas pela Anvisa.<\/p>\n<p>Monitore as atualiza\u00e7\u00f5es da Anvisa para entender os deveres de identifica\u00e7\u00e3o e verifica\u00e7\u00e3o de estabelecimentos, os mecanismos para impedir produtos irregulares e os procedimentos de retirada de an\u00fancios. Se voc\u00ea \u00e9 uma farm\u00e1cia licenciada, comece a explorar as possibilidades de parceria com marketplaces para log\u00edstica e entrega. Se voc\u00ea opera um marketplace, prepare sua infraestrutura para atender \u00e0s futuras exig\u00eancias de transporte, rastreabilidade e comunica\u00e7\u00e3o, garantindo a seguran\u00e7a sanit\u00e1ria e a conformidade legal.<\/p>\n<p>---<\/p>\n<p>Fonte: <a href=\"https:\/\/www.em.com.br\/opiniao\/2026\/08\/7486383-a-nova-lei-da-venda-de-remedios-em-supermercado-e-marketplace.html\" target=\"_blank\" rel=\"noopener\" style=\"color: #60a5fa; text-decoration: underline;\">NewsAPI<\/a><\/p>\n<div class=\"wp-faq-section\" style=\"margin: 40px 0 32px 0; padding: 0;\">\n<h2 id=\"frequently-asked-questions\" class=\"wp-faq-title\" style=\"color: #f1f5f9; font-size: 1.75rem; font-weight: 800; margin-bottom: 20px; padding-bottom: 16px; border-bottom: 2px solid #334155; position: relative;\">\n        Perguntas Frequentes<br \/>\n        <span class=\"wp-faq-underline\"><\/span><br \/>\n      <\/h2>\n<div class=\"wp-faq-items\">\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">O que a nova lei permite em rela\u00e7\u00e3o \u00e0 venda de rem\u00e9dios?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>A Lei n\u00ba 15.357\/2026, com a revoga\u00e7\u00e3o de proibi\u00e7\u00f5es pela Anvisa, permite que farm\u00e1cias e drogarias licenciadas contratem plataformas digitais e marketplaces para a log\u00edstica e entrega de medicamentos. Tamb\u00e9m autoriza a venda de rem\u00e9dios em supermercados, desde que haja farm\u00e1cias instaladas neles.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Marketplaces podem vender rem\u00e9dios diretamente?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>N\u00e3o. A lei n\u00e3o transforma marketplaces em farm\u00e1cias nem libera a venda irrestrita. Ela permite que as plataformas atuem como canais de log\u00edstica e entrega para farm\u00e1cias licenciadas, que continuam sendo as respons\u00e1veis pela comercializa\u00e7\u00e3o e pela assist\u00eancia farmac\u00eautica.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Quais s\u00e3o as novas responsabilidades para os marketplaces?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Com a nova lei, marketplaces ter\u00e3o responsabilidades ampliadas, incluindo a identifica\u00e7\u00e3o e verifica\u00e7\u00e3o de estabelecimentos vendedores, mecanismos para impedir produtos irregulares, retirada r\u00e1pida de an\u00fancios, garantia de condi\u00e7\u00f5es de transporte e rastreabilidade, al\u00e9m de canais de comunica\u00e7\u00e3o com autoridades e consumidores.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Como a mudan\u00e7a afeta as farm\u00e1cias de manipula\u00e7\u00e3o?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>A nova lei abre a discuss\u00e3o para que farm\u00e1cias de manipula\u00e7\u00e3o tamb\u00e9m possam utilizar meios digitais e plataformas para receber prescri\u00e7\u00f5es, or\u00e7amentos e realizar entregas. Antes, elas tinham um regime mais restritivo, mas agora o debate sobre sua inclus\u00e3o digital \u00e9 inevit\u00e1vel.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"O que a nova lei permite em rela\u00e7\u00e3o \u00e0 venda de rem\u00e9dios?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Lei n\u00ba 15.357\/2026, com a revoga\u00e7\u00e3o de proibi\u00e7\u00f5es pela Anvisa, permite que farm\u00e1cias e drogarias licenciadas contratem plataformas digitais e marketplaces para a log\u00edstica e entrega de medicamentos. Tamb\u00e9m autoriza a venda de rem\u00e9dios em supermercados, desde que haja farm\u00e1cias instaladas neles.\"}},{\"@type\":\"Question\",\"name\":\"Marketplaces podem vender rem\u00e9dios diretamente?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\u00e3o. A lei n\u00e3o transforma marketplaces em farm\u00e1cias nem libera a venda irrestrita. Ela permite que as plataformas atuem como canais de log\u00edstica e entrega para farm\u00e1cias licenciadas, que continuam sendo as respons\u00e1veis pela comercializa\u00e7\u00e3o e pela assist\u00eancia farmac\u00eautica.\"}},{\"@type\":\"Question\",\"name\":\"Quais s\u00e3o as novas responsabilidades para os marketplaces?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Com a nova lei, marketplaces ter\u00e3o responsabilidades ampliadas, incluindo a identifica\u00e7\u00e3o e verifica\u00e7\u00e3o de estabelecimentos vendedores, mecanismos para impedir produtos irregulares, retirada r\u00e1pida de an\u00fancios, garantia de condi\u00e7\u00f5es de transporte e rastreabilidade, al\u00e9m de canais de comunica\u00e7\u00e3o com autoridades e consumidores.\"}},{\"@type\":\"Question\",\"name\":\"Como a mudan\u00e7a afeta as farm\u00e1cias de manipula\u00e7\u00e3o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A nova lei abre a discuss\u00e3o para que farm\u00e1cias de manipula\u00e7\u00e3o tamb\u00e9m possam utilizar meios digitais e plataformas para receber prescri\u00e7\u00f5es, or\u00e7amentos e realizar entregas. Antes, elas tinham um regime mais restritivo, mas agora o debate sobre sua inclus\u00e3o digital \u00e9 inevit\u00e1vel.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Ag\u00eancia Nacional de Vigil\u00e2ncia Sanit\u00e1ria (Anvisa) revogou proibi\u00e7\u00f5es que impediam plataformas digitais como iFood, Rappi, Shopee e Mercado Livre de anunciar e comercializar rem\u00e9dios. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Anvisa revoga proibi\u00e7\u00f5es e Lei n\u00ba 15.357\/2026 permite que farm\u00e1cias usem marketplaces para entrega de rem\u00e9dios. Entenda o impacto para seu neg\u00f3cio.","_is_news":"true","_faq_schema":"","footnotes":""},"categories":[23],"tags":[24,33],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-noticias","tag-estagio-topo","tag-mkt-geral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova Lei Permite Venda de Rem\u00e9dios em Marketplaces e Supermercados - SellSync<\/title>\n<meta name=\"description\" content=\"Anvisa revoga proibi\u00e7\u00f5es e Lei n\u00ba 15.357\/2026 permite que farm\u00e1cias usem marketplaces para entrega de rem\u00e9dios. 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