{"id":4105,"date":"2026-09-11T13:13:37","date_gmt":"2026-09-11T13:13:37","guid":{"rendered":"https:\/\/sellsync.ai\/pt\/blog\/?p=4105"},"modified":"2026-09-11T13:20:57","modified_gmt":"2026-09-11T13:20:57","slug":"semana-do-cliente-2026-pmes-reduzem-adesao-foco-margem","status":"publish","type":"post","link":"https:\/\/sellsync.ai\/pt\/blog\/semana-do-cliente-2026-pmes-reduzem-adesao-foco-margem\/","title":{"rendered":"Semana do Cliente 2026: PMEs Reduzem Ades\u00e3o e Priorizam Margem de Lucro"},"content":{"rendered":"<div class=\"wp-article-content\">\n<style>\n  \/* WordPress-Safe Article Styles - COMPACT SPACING *\/\n  .wp-article-content { \n    max-width: 800px; \n    margin: 0 auto; \n    padding: 24px 20px; \n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; \n    line-height: 1.6; \n    color: #e2e8f0; \n  }<\/p>\n<p>  .wp-article-content h2 { \n    color: #f1f5f9; \n    font-size: 1.75rem; \n    font-weight: 700; \n    margin: 32px 0 16px 0; 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\n      font-size: 16px;\n    }<\/p>\n<p>    .wp-article-content h2 { \n      font-size: 1.5rem; \n      margin: 24px 0 12px 0; \n    }<\/p>\n<p>    .wp-article-content h3 { \n      font-size: 1.25rem; \n      margin: 20px 0 10px 0; \n    }<\/p>\n<p>    .wp-article-content p { \n      margin-bottom: 14px; \n    }<\/p>\n<p>    .wp-toc-container {\n      margin: 24px -12px 16px -12px !important; \n      padding: 16px !important; \n      border-radius: 0 !important; \n      border-left: none !important; \n      border-right: none !important;\n      background: #1a2332 !important;\n      box-shadow: none !important;\n      border-top: 2px solid #3b82f6 !important;\n      border-bottom: 1px solid #334155 !important;\n    }<\/p>\n<p>    .wp-toc-container::before {\n      display: none;\n    }<\/p>\n<p>    .wp-toc-title {\n      font-size: 1.125rem !important; \n      margin-bottom: 12px !important; \n      padding-bottom: 8px !important;\n    }<\/p>\n<p>    .wp-toc-item {\n      margin-bottom: 2px !important;\n    }<\/p>\n<p>    .wp-toc-link {\n      padding: 10px 8px !important; \n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-toc-number {\n      width: 20px !important;\n      height: 20px !important; \n      margin-right: 10px !important; \n      font-size: 0.7rem !important;\n    }<\/p>\n<p>    .wp-toc-text {\n      line-height: 1.3 !important;\n    }<\/p>\n<p>    .wp-faq-section {\n      margin: 32px 0 24px 0 !important;\n    }<\/p>\n<p>    .wp-faq-title {\n      font-size: 1.5rem !important; \n      margin-bottom: 16px !important; \n      padding: 0 16px 12px 16px !important;\n    }<\/p>\n<p>    .wp-faq-underline {\n      left: 16px !important;\n      width: 50px !important;\n    }<\/p>\n<p>    .wp-faq-item {\n      margin-bottom: 16px !important; \n      padding: 16px !important;\n      border-radius: 8px !important;\n    }<\/p>\n<p>    .wp-faq-question {\n      font-size: 1.0625rem !important;\n      margin-bottom: 10px !important;\n    }<\/p>\n<p>    .wp-faq-answer {\n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-faq-answer p {\n      margin-bottom: 10px !important;\n    }\n  }\n<\/style>\n<p><script>\n(function() {\n  'use strict';<\/p>\n<p>  \/\/ SIMPLE VERSION: Only TOC smooth scroll\n  function initTocScroll() {\n    var tocLinks = document.querySelectorAll('.wp-toc-link');\n    tocLinks.forEach(function(link) {\n      link.addEventListener('click', function(e) {\n        e.preventDefault();\n        var targetId = this.getAttribute('data-scroll-target');\n        var targetElement = document.getElementById(targetId);\n        if (targetElement) {\n          var offset = window.innerWidth <= 768 ? 60 : 80;\n          var elementPosition = targetElement.getBoundingClientRect().top + window.pageYOffset;\n          window.scrollTo({\n            top: elementPosition - offset,\n            behavior: 'smooth'\n          });\n        }\n      });\n    });\n  }\n  \n  \/\/ Simple initialization\n  function initArticleFeatures() {\n    initTocScroll();\n  }\n  \n  \/\/ Initialize when DOM is ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initArticleFeatures);\n  } else {\n    initArticleFeatures();\n  }\n  \n  \/\/ Fallback for WordPress\n  if (typeof jQuery !== 'undefined') {\n    jQuery(document).ready(initArticleFeatures);\n  }\n  \n})();\n<\/script><\/p>\n<p>Sua estrat\u00e9gia para a Semana do Cliente em 2026 precisa se ajustar a uma nova realidade. Um levantamento da Serasa Experian, divulgado pelo E-Commerce Brasil, revela que as pequenas e m\u00e9dias empresas (PMEs) est\u00e3o reduzindo sua ades\u00e3o \u00e0 data promocional, com uma queda de 5,5 pontos percentuais em rela\u00e7\u00e3o a 2025. O foco principal agora \u00e9 preservar a margem de lucro, um desafio que 42,6% das empresas apontam como crucial na defini\u00e7\u00e3o de pre\u00e7os.<\/p>\n<div class=\"wp-toc-container\" style=\"margin: 32px 0 24px 0; padding: 20px; background: linear-gradient(135deg, #1e293b 0%, #1a2332 100%); border: 1px solid #334155; border-radius: 12px; box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.3), 0 1px 2px 0 rgba(0, 0, 0, 0.2); position: relative; overflow: hidden;\">\n<h3 class=\"wp-toc-title\" style=\"margin: 0 0 16px 0; color: #f1f5f9; font-size: 1.25rem; font-weight: 700; padding-bottom: 12px; border-bottom: 2px solid #334155; position: relative;\">Sum\u00e1rio<\/h3>\n<nav>\n<ol class=\"wp-toc-list\" style=\"list-style: none; padding: 0; margin: 0;\">\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-a-serasa-experian-revelou-sobre-a-semana-do-cliente-em-2026\" class=\"wp-toc-link\" data-scroll-target=\"o-que-a-serasa-experian-revelou-sobre-a-semana-do-cliente-em-2026\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">1<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que a Serasa Experian revelou sobre a Semana do Cliente em 2026?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#quais-os-principais-desafios-de-precificacao-para-os-vendedores\" class=\"wp-toc-link\" data-scroll-target=\"quais-os-principais-desafios-de-precificacao-para-os-vendedores\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">2<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Quais os principais desafios de precifica\u00e7\u00e3o para os vendedores?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#quais-canais-de-divulgacao-as-pmes-usarao-na-semana-do-cliente\" class=\"wp-toc-link\" data-scroll-target=\"quais-canais-de-divulgacao-as-pmes-usarao-na-semana-do-cliente\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">3<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Quais canais de divulga\u00e7\u00e3o as PMEs usar\u00e3o na Semana do Cliente?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-o-vendedor-deve-fazer-para-proteger-sua-margem\" class=\"wp-toc-link\" data-scroll-target=\"o-que-o-vendedor-deve-fazer-para-proteger-sua-margem\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">4<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que o vendedor deve fazer para proteger sua margem?<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ol>\n<\/nav><\/div>\n<p>Sua opera\u00e7\u00e3o de vendas precisa considerar que as PMEs est\u00e3o mudando a forma de encarar a Semana do Cliente. A Serasa Experian, em pesquisa realizada em agosto de 2026 e divulgada pelo E-Commerce Brasil, aponta que a preserva\u00e7\u00e3o da margem de lucro se tornou o principal desafio para 42,6% das empresas ao definir pre\u00e7os, superando a busca por vendas a qualquer custo.<\/p>\n<h2 id=\"o-que-a-serasa-experian-revelou-sobre-a-semana-do-cliente-em-2026\">O que a Serasa Experian revelou sobre a Semana do Cliente em 2026?<\/h2>\n<p>A ades\u00e3o das PMEs \u00e0 Semana do Cliente em 2026 caiu significativamente, com apenas 18,5% das empresas planejando realizar a\u00e7\u00f5es promocionais, como lan\u00e7amentos, descontos ou combos. Este n\u00famero representa uma redu\u00e7\u00e3o de 5,5 pontos percentuais em compara\u00e7\u00e3o com os 24% que participaram em 2025, segundo a Serasa Experian. A maioria, 81,5% dos neg\u00f3cios consultados, n\u00e3o pretende promover a\u00e7\u00f5es ou ainda n\u00e3o tomou uma decis\u00e3o, indicando uma cautela maior no uso de datas promocionais.<\/p>\n<table style=\"width:100%; border-collapse:collapse; margin:24px 0; border-radius:8px; overflow:hidden;\">\n<caption style=\"color:#cbd5e1; font-weight:600; margin-bottom:8px; text-align:left; font-size:0.9rem;\">Ades\u00e3o das PMEs \u00e0 Semana do Cliente (Serasa Experian)<\/caption>\n<thead>\n<tr>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Ano<\/th>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">PMEs que pretendem realizar a\u00e7\u00f5es<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">2025<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">24%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">2026<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">18,5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Para voc\u00ea, vendedor, isso significa que a concorr\u00eancia pode ser menor em termos de volume de promo\u00e7\u00f5es agressivas, mas a press\u00e3o por rentabilidade continua alta. Avalie cuidadosamente se a participa\u00e7\u00e3o na data se alinha aos seus objetivos de margem, n\u00e3o apenas de volume de vendas.<\/p>\n<h2 id=\"quais-os-principais-desafios-de-precificacao-para-os-vendedores\">Quais os principais desafios de precifica\u00e7\u00e3o para os vendedores?<\/h2>\n<p>Manter a margem de lucro \u00e9 o maior desafio para as PMEs na Semana do Cliente, com 42,6% delas apontando a necessidade de cobrir custos sem comprometer a rentabilidade como a maior dificuldade na precifica\u00e7\u00e3o. Al\u00e9m disso, 26% citam a manuten\u00e7\u00e3o de pre\u00e7os competitivos diante da concorr\u00eancia, e 21,3% enfrentam dificuldade para encontrar valores que sejam aceitos pelos consumidores, conforme o levantamento da Serasa Experian.<\/p>\n<p>Eduardo Brach, diretor de pequenas e m\u00e9dias empresas da Serasa Experian, enfatiza que participar de uma data promocional exige mais do que apenas o potencial de vendas. Ele recomenda que voc\u00ea, vendedor, considere custos, margem, estoque e fluxo de caixa antes de definir qualquer desconto. \u00c9 crucial planejar o objetivo da campanha, o limite de investimento e a margem m\u00ednima aceit\u00e1vel para evitar comprometer o resultado do seu neg\u00f3cio.<\/p>\n<h2 id=\"quais-canais-de-divulgacao-as-pmes-usarao-na-semana-do-cliente\">Quais canais de divulga\u00e7\u00e3o as PMEs usar\u00e3o na Semana do Cliente?<\/h2>\n<p>Entre as PMEs que planejam participar da Semana do Cliente, o Instagram \u00e9 o canal mais escolhido para divulgar as a\u00e7\u00f5es, citado por 60,6% das empresas. O WhatsApp aparece em seguida, com 49,5%, mostrando a for\u00e7a das redes sociais e da comunica\u00e7\u00e3o direta. Outros canais incluem Facebook (19,1%), TikTok (15,2%), an\u00fancios e m\u00eddia paga (11,6%), e-mail marketing (10,8%) e o pr\u00f3prio site da empresa (10,1%), de acordo com a pesquisa da Serasa Experian.<\/p>\n<table style=\"width:100%; border-collapse:collapse; margin:24px 0; border-radius:8px; overflow:hidden;\">\n<caption style=\"color:#cbd5e1; font-weight:600; margin-bottom:8px; text-align:left; font-size:0.9rem;\">Canais de Divulga\u00e7\u00e3o Mais Usados pelas PMEs na Semana do Cliente (Serasa Experian)<\/caption>\n<thead>\n<tr>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Canal<\/th>\n<th style=\"padding:10px 12px; text-align:left; border:1px solid #334155; background:#1e293b; color:#f1f5f9; font-weight:600;\">Percentual de PMEs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Instagram<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">60,6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">WhatsApp<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">49,5%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Facebook<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">19,1%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">TikTok<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">15,2%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">An\u00fancios e m\u00eddia paga<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">11,6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">E-mail marketing<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#1a2332; color:#cbd5e1;\">10,8%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">Site da empresa<\/td>\n<td style=\"padding:10px 12px; border:1px solid #334155; background:#0f172a; color:#cbd5e1;\">10,1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Para sua loja, isso indica que investir em uma presen\u00e7a forte no Instagram e no WhatsApp pode ser fundamental para alcan\u00e7ar seus clientes durante a Semana do Cliente. Considere tamb\u00e9m a diversifica\u00e7\u00e3o para outros canais, como o TikTok, que continua a crescer em relev\u00e2ncia.<\/p>\n<h2 id=\"o-que-o-vendedor-deve-fazer-para-proteger-sua-margem\">O que o vendedor deve fazer para proteger sua margem?<\/h2>\n<p>Diante da press\u00e3o sobre as margens, voc\u00ea, vendedor, deve focar em estrat\u00e9gias que n\u00e3o dependam exclusivamente da redu\u00e7\u00e3o de pre\u00e7os. A pesquisa da Serasa Experian sugere a cria\u00e7\u00e3o de combos, benef\u00edcios para clientes recorrentes, condi\u00e7\u00f5es diferenciadas de pagamento e iniciativas de relacionamento como alternativas eficazes. Essas a\u00e7\u00f5es podem ajudar a atrair clientes sem sacrificar sua rentabilidade, abordando o desafio de 42,6% das PMEs em cobrir custos.<\/p>\n<p>Al\u00e9m disso, um planejamento operacional robusto \u00e9 essencial, incluindo a verifica\u00e7\u00e3o da disponibilidade de estoque, or\u00e7amento, capacidade de atendimento e comunica\u00e7\u00e3o clara com os consumidores. Acompanhe indicadores como faturamento, margem de lucro, entrada de novos clientes, giro de estoque e desempenho das campanhas. Esses dados s\u00e3o cruciais para avaliar o resultado de suas a\u00e7\u00f5es e orientar decis\u00f5es futuras em outras datas comerciais, garantindo que suas promo\u00e7\u00f5es sejam lucrativas e sustent\u00e1veis.<\/p>\n<p>---<\/p>\n<p>Fonte: <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/pmes-reduzem-adesao-a-semana-do-cliente-em-2026-aponta-serasa-experian\" target=\"_blank\" rel=\"noopener\" style=\"color: #60a5fa; text-decoration: underline;\">E-Commerce Brasil<\/a><\/p>\n<div class=\"wp-faq-section\" style=\"margin: 40px 0 32px 0; padding: 0;\">\n<h2 id=\"frequently-asked-questions\" class=\"wp-faq-title\" style=\"color: #f1f5f9; font-size: 1.75rem; font-weight: 800; margin-bottom: 20px; padding-bottom: 16px; border-bottom: 2px solid #334155; position: relative;\">\n        Perguntas Frequentes<br \/>\n        <span class=\"wp-faq-underline\"><\/span><br \/>\n      <\/h2>\n<div class=\"wp-faq-items\">\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Qual o principal desafio das PMEs na Semana do Cliente 2026?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>O principal desafio, apontado por 42,6% das PMEs, \u00e9 preservar a margem de lucro ao definir os pre\u00e7os. Elas buscam cobrir custos sem comprometer a rentabilidade do neg\u00f3cio, o que impacta diretamente as estrat\u00e9gias promocionais para a data.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">A ades\u00e3o das PMEs \u00e0 Semana do Cliente diminuiu em 2026?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Sim, a ades\u00e3o das PMEs \u00e0 Semana do Cliente reduziu em 2026. Apenas 18,5% das empresas pretendem realizar a\u00e7\u00f5es promocionais, uma queda de 5,5 pontos percentuais em compara\u00e7\u00e3o com os 24% que participaram em 2025, segundo a Serasa Experian.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Quais canais de divulga\u00e7\u00e3o s\u00e3o mais populares entre as PMEs?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Entre as PMEs que participar\u00e3o, o Instagram \u00e9 o canal mais popular, com 60,6% de uso, seguido pelo WhatsApp, com 49,5%. Outros canais relevantes incluem Facebook, TikTok, an\u00fancios pagos e e-mail marketing, conforme o levantamento da Serasa Experian.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Como o vendedor pode proteger sua margem de lucro na Semana do Cliente?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Para proteger a margem, o vendedor deve ir al\u00e9m dos descontos. Estrat\u00e9gias como a cria\u00e7\u00e3o de combos, benef\u00edcios para clientes recorrentes, condi\u00e7\u00f5es de pagamento diferenciadas e a\u00e7\u00f5es de relacionamento s\u00e3o recomendadas. \u00c9 vital planejar e monitorar indicadores como faturamento e giro de estoque.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qual o principal desafio das PMEs na Semana do Cliente 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O principal desafio, apontado por 42,6% das PMEs, \u00e9 preservar a margem de lucro ao definir os pre\u00e7os. 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Um levantamento da Serasa Experian, divulgado pelo E-Commerce Brasil, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Vendedores, preparem-se: PMEs diminuem participa\u00e7\u00e3o na Semana do Cliente 2026, priorizando margem de lucro. 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