{"id":5324,"date":"2026-10-19T17:08:29","date_gmt":"2026-10-19T17:08:29","guid":{"rendered":"https:\/\/sellsync.ai\/pt\/blog\/?p=5324"},"modified":"2026-10-19T17:13:07","modified_gmt":"2026-10-19T17:13:07","slug":"magalu-vende-estoque-proprio-na-shopee","status":"publish","type":"post","link":"https:\/\/sellsync.ai\/pt\/blog\/magalu-vende-estoque-proprio-na-shopee\/","title":{"rendered":"Magalu leva estoque pr\u00f3prio (1P) para a Shopee: o que muda para seu neg\u00f3cio"},"content":{"rendered":"<div class=\"wp-article-content\">\n<style>\n  \/* WordPress-Safe Article Styles - COMPACT SPACING *\/\n  .wp-article-content { \n    max-width: 800px; \n    margin: 0 auto; \n    padding: 24px 20px; \n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; \n    line-height: 1.6; \n    color: #e2e8f0; \n  }<\/p>\n<p>  .wp-article-content h2 { \n    color: #f1f5f9; \n    font-size: 1.75rem; \n    font-weight: 700; \n    margin: 32px 0 16px 0; 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\n      font-size: 16px;\n    }<\/p>\n<p>    .wp-article-content h2 { \n      font-size: 1.5rem; \n      margin: 24px 0 12px 0; \n    }<\/p>\n<p>    .wp-article-content h3 { \n      font-size: 1.25rem; \n      margin: 20px 0 10px 0; \n    }<\/p>\n<p>    .wp-article-content p { \n      margin-bottom: 14px; \n    }<\/p>\n<p>    .wp-toc-container {\n      margin: 24px -12px 16px -12px !important; \n      padding: 16px !important; \n      border-radius: 0 !important; \n      border-left: none !important; \n      border-right: none !important;\n      background: #1a2332 !important;\n      box-shadow: none !important;\n      border-top: 2px solid #3b82f6 !important;\n      border-bottom: 1px solid #334155 !important;\n    }<\/p>\n<p>    .wp-toc-container::before {\n      display: none;\n    }<\/p>\n<p>    .wp-toc-title {\n      font-size: 1.125rem !important; \n      margin-bottom: 12px !important; \n      padding-bottom: 8px !important;\n    }<\/p>\n<p>    .wp-toc-item {\n      margin-bottom: 2px !important;\n    }<\/p>\n<p>    .wp-toc-link {\n      padding: 10px 8px !important; \n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-toc-number {\n      width: 20px !important;\n      height: 20px !important; \n      margin-right: 10px !important; \n      font-size: 0.7rem !important;\n    }<\/p>\n<p>    .wp-toc-text {\n      line-height: 1.3 !important;\n    }<\/p>\n<p>    .wp-faq-section {\n      margin: 32px 0 24px 0 !important;\n    }<\/p>\n<p>    .wp-faq-title {\n      font-size: 1.5rem !important; \n      margin-bottom: 16px !important; \n      padding: 0 16px 12px 16px !important;\n    }<\/p>\n<p>    .wp-faq-underline {\n      left: 16px !important;\n      width: 50px !important;\n    }<\/p>\n<p>    .wp-faq-item {\n      margin-bottom: 16px !important; \n      padding: 16px !important;\n      border-radius: 8px !important;\n    }<\/p>\n<p>    .wp-faq-question {\n      font-size: 1.0625rem !important;\n      margin-bottom: 10px !important;\n    }<\/p>\n<p>    .wp-faq-answer {\n      font-size: 0.9rem !important;\n    }<\/p>\n<p>    .wp-faq-answer p {\n      margin-bottom: 10px !important;\n    }\n  }\n<\/style>\n<p><script>\n(function() {\n  'use strict';<\/p>\n<p>  \/\/ SIMPLE VERSION: Only TOC smooth scroll\n  function initTocScroll() {\n    var tocLinks = document.querySelectorAll('.wp-toc-link');\n    tocLinks.forEach(function(link) {\n      link.addEventListener('click', function(e) {\n        e.preventDefault();\n        var targetId = this.getAttribute('data-scroll-target');\n        var targetElement = document.getElementById(targetId);\n        if (targetElement) {\n          var offset = window.innerWidth <= 768 ? 60 : 80;\n          var elementPosition = targetElement.getBoundingClientRect().top + window.pageYOffset;\n          window.scrollTo({\n            top: elementPosition - offset,\n            behavior: 'smooth'\n          });\n        }\n      });\n    });\n  }\n  \n  \/\/ Simple initialization\n  function initArticleFeatures() {\n    initTocScroll();\n  }\n  \n  \/\/ Initialize when DOM is ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initArticleFeatures);\n  } else {\n    initArticleFeatures();\n  }\n  \n  \/\/ Fallback for WordPress\n  if (typeof jQuery !== 'undefined') {\n    jQuery(document).ready(initArticleFeatures);\n  }\n  \n})();\n<\/script><\/p>\n<p>Sua concorr\u00eancia nos marketplaces acaba de ganhar um novo peso. O Grupo Magalu, com suas marcas Magazine Luiza e KaBuM!, iniciou a venda de produtos de seu estoque pr\u00f3prio (1P) diretamente na Shopee, um movimento estrat\u00e9gico para alcan\u00e7ar os cerca de 90 milh\u00f5es de brasileiros que acessam a plataforma mensalmente, segundo o Consumidor Moderno. Essa parceria, divulgada em 16 de outubro de 2026, visa acelerar as vendas 1P do Magalu e pode redefinir a din\u00e2mica competitiva em categorias como eletrodom\u00e9sticos, eletr\u00f4nicos, m\u00f3veis, games e inform\u00e1tica.<\/p>\n<div class=\"wp-toc-container\" style=\"margin: 32px 0 24px 0; padding: 20px; background: linear-gradient(135deg, #1e293b 0%, #1a2332 100%); border: 1px solid #334155; border-radius: 12px; box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.3), 0 1px 2px 0 rgba(0, 0, 0, 0.2); position: relative; overflow: hidden;\">\n<h3 class=\"wp-toc-title\" style=\"margin: 0 0 16px 0; color: #f1f5f9; font-size: 1.25rem; font-weight: 700; padding-bottom: 12px; border-bottom: 2px solid #334155; position: relative;\">Sum\u00e1rio<\/h3>\n<nav>\n<ol class=\"wp-toc-list\" style=\"list-style: none; padding: 0; margin: 0;\">\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-o-magalu-esta-fazendo-na-shopee\" class=\"wp-toc-link\" data-scroll-target=\"o-que-o-magalu-esta-fazendo-na-shopee\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">1<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que o Magalu est\u00e1 fazendo na Shopee?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#por-que-o-magalu-esta-vendendo-na-shopee\" class=\"wp-toc-link\" data-scroll-target=\"por-que-o-magalu-esta-vendendo-na-shopee\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">2<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Por que o Magalu est\u00e1 vendendo na Shopee?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#como-a-shopee-apoia-essa-parceria\" class=\"wp-toc-link\" data-scroll-target=\"como-a-shopee-apoia-essa-parceria\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">3<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Como a Shopee apoia essa parceria?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#quais-produtos-e-logistica-estao-envolvidos\" class=\"wp-toc-link\" data-scroll-target=\"quais-produtos-e-logistica-estao-envolvidos\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">4<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">Quais produtos e log\u00edstica est\u00e3o envolvidos?<\/span><br \/>\n        <\/a>\n      <\/li>\n<li class=\"wp-toc-item\" style=\"margin-bottom: 4px;\">\n        <a href=\"#o-que-o-vendedor-de-marketplace-deve-fazer-agora\" class=\"wp-toc-link\" data-scroll-target=\"o-que-o-vendedor-de-marketplace-deve-fazer-agora\" style=\"color: #cbd5e1; text-decoration: none; font-weight: 500; transition: all 0.2s ease; display: flex; align-items: center; padding: 10px 12px; border-radius: 8px; background: transparent; border: 1px solid transparent; position: relative; cursor: pointer;\"><br \/>\n          <span class=\"wp-toc-number\" style=\"background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%); color: white; font-weight: 700; margin-right: 12px; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-size: 0.75rem; box-shadow: 0 2px 4px rgba(59, 130, 246, 0.2);\">5<\/span><br \/>\n          <span class=\"wp-toc-text\" style=\"flex: 1; line-height: 1.4;\">O que o vendedor de marketplace deve fazer agora?<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ol>\n<\/nav><\/div>\n<p>Sua opera\u00e7\u00e3o de vendas nos marketplaces pode sentir o impacto da nova estrat\u00e9gia do Magalu. A gigante do varejo, por meio do Grupo Magalu, come\u00e7ou a vender produtos de seu estoque pr\u00f3prio (conhecido como 1P, ou venda prim\u00e1ria, onde o varejista compra, estoca e vende a mercadoria) diretamente na Shopee. As lojas oficiais do Magazine Luiza e do KaBuM! j\u00e1 est\u00e3o ativas na plataforma, oferecendo itens como eletrodom\u00e9sticos, eletroeletr\u00f4nicos, m\u00f3veis, games e inform\u00e1tica, conforme noticiado pelo Consumidor Moderno em 16 de outubro de 2026.<\/p>\n<h2 id=\"o-que-o-magalu-esta-fazendo-na-shopee\">O que o Magalu est\u00e1 fazendo na Shopee?<\/h2>\n<p>O Grupo Magalu, que inclui as marcas Magazine Luiza e KaBuM!, passou a expor e vender seu estoque pr\u00f3prio (1P) na Shopee. Essa iniciativa, iniciada em uma quinta-feira (15), foca em bens dur\u00e1veis como eletrodom\u00e9sticos, eletroeletr\u00f4nicos e m\u00f3veis, al\u00e9m de games e produtos de inform\u00e1tica. A movimenta\u00e7\u00e3o visa expandir o alcance do Magalu em um marketplace com grande audi\u00eancia, utilizando o Magalog, seu operador log\u00edstico, para as entregas.<\/p>\n<h2 id=\"por-que-o-magalu-esta-vendendo-na-shopee\">Por que o Magalu est\u00e1 vendendo na Shopee?<\/h2>\n<p>O principal motivo para o Magalu entrar na Shopee \u00e9 a vasta audi\u00eancia da plataforma, que atrai cerca de 90 milh\u00f5es de brasileiros mensalmente, mais da metade da popula\u00e7\u00e3o conectada do pa\u00eds, segundo o Consumidor Moderno. Fabr\u00edcio Garcia, vice-presidente comercial e de opera\u00e7\u00f5es do Magalu, afirmou que a empresa busca \"agregar audi\u00eancia em diferentes canais digitais para alcan\u00e7ar ainda mais clientes e ampliar as nossas vendas de forma acelerada e rent\u00e1vel\". Essa parceria faz parte de um novo ciclo estrat\u00e9gico do Magalu para acelerar as vendas 1P atrav\u00e9s de marketplaces parceiros, com condi\u00e7\u00f5es de rentabilidade positiva, reciprocidade e n\u00e3o exclusividade.<\/p>\n<h2 id=\"como-a-shopee-apoia-essa-parceria\">Como a Shopee apoia essa parceria?<\/h2>\n<p>A Shopee oferece ao Magalu n\u00e3o apenas seu grande alcance, mas tamb\u00e9m uma experi\u00eancia de compra que combina facilidade, seguran\u00e7a e rapidez, com entretenimento e benef\u00edcios econ\u00f4micos como cupons de desconto e frete gr\u00e1tis. O Magalu poder\u00e1 usar ferramentas de social commerce da Shopee, como o Shopee Lives (transmiss\u00f5es ao vivo), Shopee V\u00eddeos e a rede de mais de 10 milh\u00f5es de criadores e afiliados no Brasil. Al\u00e9m disso, a parceria permite a participa\u00e7\u00e3o do Magalu nas campanhas de datas duplas da Shopee, como 10\/10 e 11\/11, que s\u00e3o estrat\u00e9gicas para vendas. Felipe Lima, diretor de desenvolvimento de neg\u00f3cios e opera\u00e7\u00f5es de fulfillment da Shopee, destaca que a chegada do Magalu \"refor\u00e7a o papel da Shopee em conectar neg\u00f3cios e consumidores brasileiros\".<\/p>\n<h2 id=\"quais-produtos-e-logistica-estao-envolvidos\">Quais produtos e log\u00edstica est\u00e3o envolvidos?<\/h2>\n<p>Na Shopee, o Magalu focar\u00e1 em categorias onde j\u00e1 \u00e9 l\u00edder, como eletroeletr\u00f4nicos e m\u00f3veis (Magazine Luiza), e games e inform\u00e1tica (KaBuM!). Todos os pedidos realizados nas lojas do grupo ser\u00e3o entregues pelo Magalog, o operador log\u00edstico independente do Magalu. O Magalog, que faturou mais de R$ 3 bilh\u00f5es em 2025 e atende 100 clientes externos, garante entregas \u00e1geis e a possibilidade de cupons de frete gr\u00e1tis, o que \u00e9 um diferencial competitivo para a parceria.<\/p>\n<h2 id=\"o-que-o-vendedor-de-marketplace-deve-fazer-agora\">O que o vendedor de marketplace deve fazer agora?<\/h2>\n<p>Com a entrada do Magalu e KaBuM! (1P) na Shopee, a concorr\u00eancia em categorias como eletrodom\u00e9sticos, eletr\u00f4nicos, m\u00f3veis, games e inform\u00e1tica se intensifica. Para voc\u00ea, vendedor 3P, \u00e9 crucial:<\/p>\n<p>*   <strong>Revise sua estrat\u00e9gia de precifica\u00e7\u00e3o e sortimento:<\/strong> A presen\u00e7a de um grande varejista com estoque pr\u00f3prio e log\u00edstica robusta, como o Magalog (que faturou mais de R$ 3 bilh\u00f5es em 2025), pode pressionar os pre\u00e7os. Avalie seus produtos e foque em nichos ou diferenciais que o Magalu n\u00e3o explora.<br \/>*   <strong>Explore as ferramentas de social commerce da Shopee:<\/strong> O Magalu utilizar\u00e1 o Shopee Lives, Shopee V\u00eddeos e a rede de mais de 10 milh\u00f5es de afiliados. Para competir, voc\u00ea tamb\u00e9m deve investir em conte\u00fado, transmiss\u00f5es ao vivo e parcerias com influenciadores para engajar os 90 milh\u00f5es de usu\u00e1rios da plataforma.<br \/>*   <strong>Otimize sua log\u00edstica e ofertas de frete:<\/strong> Com o Magalog prometendo entregas \u00e1geis e frete gr\u00e1tis, a expectativa do consumidor aumenta. Busque formas de melhorar seus prazos de entrega e considere estrat\u00e9gias de frete competitivo para n\u00e3o perder vendas.<br \/>*   <strong>Planeje suas campanhas para datas duplas:<\/strong> O Magalu participar\u00e1 de eventos como 10\/10 e 11\/11. Prepare suas promo\u00e7\u00f5es e estoque com anteced\u00eancia para essas datas, garantindo visibilidade e competitividade frente aos grandes players.<\/p>\n<p>---<\/p>\n<p>Fonte: <a href=\"https:\/\/consumidormoderno.com.br\/magalu-vende-na-shopee-cx-cm\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #60a5fa; text-decoration: underline;\">rss_consumidormoderno<\/a><\/p>\n<div class=\"wp-faq-section\" style=\"margin: 40px 0 32px 0; padding: 0;\">\n<h2 id=\"frequently-asked-questions\" class=\"wp-faq-title\" style=\"color: #f1f5f9; font-size: 1.75rem; font-weight: 800; margin-bottom: 20px; padding-bottom: 16px; border-bottom: 2px solid #334155; position: relative;\">\n        Perguntas Frequentes<br \/>\n        <span class=\"wp-faq-underline\"><\/span><br \/>\n      <\/h2>\n<div class=\"wp-faq-items\">\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">O que significa a venda 1P do Magalu na Shopee?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>A venda 1P (first-party) significa que o pr\u00f3prio Magalu, atrav\u00e9s das marcas Magazine Luiza e KaBuM!, est\u00e1 vendendo produtos de seu estoque diretamente na Shopee. Isso difere do modelo 3P (third-party), onde vendedores independentes comercializam seus produtos na plataforma.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Quais categorias de produtos o Magalu vender\u00e1 na Shopee?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>O Magalu focar\u00e1 em categorias onde j\u00e1 possui forte presen\u00e7a, como eletrodom\u00e9sticos, eletroeletr\u00f4nicos, m\u00f3veis, games e produtos de inform\u00e1tica. Essas s\u00e3o \u00e1reas onde o Magazine Luiza e o KaBuM! s\u00e3o l\u00edderes de mercado, trazendo uma concorr\u00eancia direta para vendedores 3P.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Como a log\u00edstica do Magalog impacta os vendedores 3P?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>O Magalog, operador log\u00edstico do Magalu, garante entregas \u00e1geis e a possibilidade de frete gr\u00e1tis. Isso eleva a expectativa dos consumidores por entregas r\u00e1pidas e custos de frete baixos. Vendedores 3P precisam otimizar suas pr\u00f3prias opera\u00e7\u00f5es log\u00edsticas para se manterem competitivos.<\/p>\n<\/div><\/div>\n<div class=\"wp-faq-item\" style=\"margin-bottom: 20px; padding: 20px; border: 1px solid #334155; border-radius: 12px; background: linear-gradient(135deg, #1a2332 0%, #1e293b 100%); box-shadow: 0 2px 4px 0 rgba(0, 0, 0, 0.15);\">\n<h3 class=\"wp-faq-question\" style=\"color: #f1f5f9; font-size: 1.125rem; font-weight: 700; margin-bottom: 12px; line-height: 1.4;\">Devo usar as ferramentas de social commerce da Shopee?<\/h3>\n<div class=\"wp-faq-answer\" style=\"color: #cbd5e1; line-height: 1.7; font-size: 0.95rem;\">\n<p>Sim, a entrada do Magalu, que utilizar\u00e1 ferramentas como Shopee Lives e Shopee V\u00eddeos, indica a import\u00e2ncia dessas funcionalidades. Para se destacar e engajar os 90 milh\u00f5es de usu\u00e1rios da Shopee, \u00e9 fundamental que voc\u00ea, vendedor 3P, explore o social commerce e outras estrat\u00e9gias de conte\u00fado.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"O que significa a venda 1P do Magalu na Shopee?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A venda 1P (first-party) significa que o pr\u00f3prio Magalu, atrav\u00e9s das marcas Magazine Luiza e KaBuM!, est\u00e1 vendendo produtos de seu estoque diretamente na Shopee. 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O Grupo Magalu, com suas marcas Magazine Luiza e KaBuM!, iniciou a venda de produtos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Entenda como a venda do estoque 1P do Magalu e KaBuM! na Shopee afeta o cen\u00e1rio dos marketplaces e o que voc\u00ea, vendedor, deve fazer para se adaptar.","_is_news":"true","_faq_schema":"","footnotes":""},"categories":[12],"tags":[24,28],"class_list":["post-5324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopee","tag-estagio-topo","tag-mkt-shopee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magalu leva estoque pr\u00f3prio (1P) para a Shopee: o que muda para seu neg\u00f3cio - SellSync<\/title>\n<meta name=\"description\" content=\"Entenda como a venda do estoque 1P do Magalu e KaBuM! 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