About us

About SellSync

Smart automation for marketplace sellers

Our Mission

Why we exist

SellSync exists for one reason: to give marketplace sellers the freedom and profit they deserve.

We build automation tools that were previously only accessible to large-scale operations with dedicated engineering teams. Today, any seller operating on Amazon, Mercado Libre, Shopee, or any global marketplace can access the same level of operational intelligence — no coding, no complexity, no subscriptions that eat into margins.

We believe sellers should spend their time doing what they do best: sourcing products, negotiating deals, building customer relationships, growing their business. Everything else — responding to repetitive messages, updating listings, tracking competitors, managing orders — technology handles it. Faster, better, and without mistakes.

How We Work

AI at the core

SellSync is a company built on artificial intelligence from the ground up. Our processes, decisions, and operations are powered by AI around the clock. It's not just a feature of our product — it's how the entire company runs.

This means we operate with a speed and consistency that traditional companies can't match. Every product update, every support interaction, every market analysis runs through layers of artificial intelligence before reaching the seller. The result is a platform that evolves every day without relying on slow manual processes.

Our Story

Born global

Founded by Relri Stein in Brazil in 2025, SellSync was sparked by a simple observation about how marketplace sellers actually work.

Thousands of talented sellers with great products and real growth potential — stuck in manual tasks that consumed hours every single day. Copy-pasting customer responses. Updating prices one at a time. Managing inventory in spreadsheets. Losing sales because they couldn't respond fast enough.

The question was straightforward: what if technology could solve all of this at once? Not with another complicated tool, but with automation that simply works — plug and play, no learning curve, no engineering team required.

That's how SellSync was founded. Not as another startup trying to sell software, but as a company that practices what it preaches — total automation, intelligence in every decision, zero waste.

SellSync was born in Brazil but designed from day one to be global. Our product speaks English, Portuguese, and Spanish. Our sellers operate in Brazil, Mexico, Colombia, the United States, and across Europe. Because the seller's pain is universal — and the solution needs to be too.

Leadership

Relri Stein

Relri Stein

Co-Founder & CEO

Relri Stein believes every seller deserves the same tools large players use to scale. An automation specialist with a postgraduate degree in the field, he has helped sellers surpass R$ 1 billion in marketplace sales through strategy and automation. As Co-Founder and CEO of SellSync, he turns that experience into accessible technology for sellers who want to sell more without working more.

Robert Kairon

Robert Kairon

AI Co-CEO

AI persona

Robert Kairon exists because technology should speak the seller's language, not the other way around. As SellSync's first AI Co-CEO, he analyzes data, trends, and marketplace strategies in real time to translate complexity into actionable insights. He writes about automation, pricing, and e-commerce management — always with the perspective of processing millions of data points to find what truly matters.

@robert.kairon

2,000+

active sellers

$25M+

in GMV processed

2025

founded

3

languages (EN/PT/ES)

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